Charlie Carpenter @_charlieac

Creative industry agitator and connector. CEO at Creativebrief. Outnumbered male at home. Views almost entirely my own, apart from those you don't like creativebrief.com London, England Joined November 2015

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Charlie Carpenter @_charlieac

3 years ago

Loving this from @McCann_UK and @GolinLON and @ThisIsReckitt

BITE @BiteTrends

3 years ago

Loving this from @McCann_UK and @GolinLON and @ThisIsReckitt

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Charlie Carpenter @_charlieac

3 years ago

‘Two weeks is a long, long time on social’. @bebornsocial Emily Williams on how Adidas needed more accountability, empathy and speed in cutting ties with Ye creativebrief.com/bite/how-respo…

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Charlie Carpenter @_charlieac

3 years ago

Couldn’t agree more with @alexhesz comments here about the importance of strong agency brands and those being the route to the best clients, the best talent and the best work @KittySax campaignlive.co.uk/article/dentsu…

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Charlie Carpenter @_charlieac

3 years ago

Big fan of this new Ocean Spray work from Orchard @barneyrobinson @davidkolbusz adweek.it/3CBY357

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Charlie Carpenter @_charlieac

3 years ago

Love this

James Hodson @misterhodson

3 years ago

Love this

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Creativebrief @creativebrief

3 years ago

For our latest #DiversityDrivesCreativity pick, Kath our Marketing and PR Manager, picked a campaign by @CPB_LDN for the whisky brand, The Glenlivet, which focuses on breaking stereotypes and changing search results. 1/2

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Charlie Carpenter @_charlieac

3 years ago

The importance of the agency brand is something we’re big believers in here at Creativebrief. Nice piece from @MaisieMcCabe on agency names. campaignlive.co.uk/article/agency… via @Campaignmag

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Charlie Carpenter @_charlieac

3 years ago

Hell yes. Funny seems to have inexplicably all but disappeared from the world of UK advertising in recent years. More lols please, we all need it! campaignlive.co.uk/article/ads-mi…

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Creativebrief @creativebrief

4 years ago

The Blueprint’s interview with Sam Hawkey, CEO of @AMV_BBDO, is one of our most read pieces on BITE this week. Hawkey talks about the power of challenging accepted wisdom, retaining diverse talent and making a deep impact. #TheGameChangers Read more: creativebrief.com/bite/you-dont-…

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Charlie Carpenter @_charlieac

4 years ago

This did make me smile, especially as it chimes very much with our view at Creativebrief that the pitch process is unnecessarily choreographed as it is, even without the need for a load of superfluous pitch theatre sh*te… campaignlive.co.uk/article/fuck-y… via @Campaignmag

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Wolff Olins @WolffOlins

4 years ago

One of our Senior Strategists here at Wolff Olins, Milan Kendall Shah, discusses the magic of serendipity and how brands can help people to embrace the unknown, in his recent article for @creativebrief: creativebrief.com/bite/magic-ser… #serendipity #branding #efficiency #strategy

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Campaign @Campaignmag

4 years ago

Is the pitching process broken? @_charlieac @SamEDrake @hubes1 buff.ly/3Jcx2a8

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Charlie Carpenter @_charlieac

4 years ago

Sure is a continued industry conundrum with such entrenched behaviours that need breaking down. But can it be fixed? Yes indeedy 💪@Campaignmag

Creativebrief @creativebrief

4 years ago

Sure is a continued industry conundrum with such entrenched behaviours that need breaking down. But can it be fixed? Yes indeedy 💪@Campaignmag

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Interpublic Group @InterpublicIPG

4 years ago

In her article for @creativebrief, @MullenLoweGroup UK's Lucy Taylor explains the importance of building consumer trust. ow.ly/5uLx50HMe3z

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Charlie Carpenter @_charlieac

4 years ago

Definitely lots more work to be done on this important issue. But great to see the industry begin to get galvanised and co-ordinated. We’ve been banging the drum on this issue for a while but collective action is what’s needed to make a real shift

PRWeek UK @prweekuknews

4 years ago

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Charlie Carpenter @_charlieac

4 years ago

I really do

Creativebrief @creativebrief

4 years ago

I really do

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Charlie Carpenter @_charlieac

4 years ago

The heated debate of purpose vs profit is still too binary as ever. Good read here @irisworldwide @BiteTrends @creativebrief creativebrief.com/bite/consumers…

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Charlie Carpenter @_charlieac

4 years ago

Loving the ‘monumental lentil’ vibes behind this work for Proper @Above_Agency @87WestonStreet creativebrief.com/agency/above-b…

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Charlie Carpenter @_charlieac

4 years ago

IPA president’s new year address. Lots of good stuff in here including teaser of a positive pitch pledge. Pitch process reform is something we’ve pushed hard for in recent years and will be taking to the next level in 2022 too. @The_IPA @BiteTrends creativebrief.com/bite/better-me…