s➡️➡️ner @_iamChris
Helping early-stage businesses get their brand s➡️➡️ner and outpace their competition https://t.co/MvAG0BaYeG | co-founder @FANtiumOfficial brandsooner.substack.com Join my substack Joined June 2010-
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If you’re as passionate about @SubstackInc as I am, and you love diving into early-stage branding, let’s connect! 🚀 brandsooner.substack.com
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How can a large company like @1Password have such a shitty navi?
stories can change perspectives more than any data analysis ever could.
Thinking 2025 predictions by @WolffOlins wolffolins.com/news/2025-pred…
Focus more on benefits than features Focus more on building than planning Focus more on executing than ideating Focus more on simplifying than organizing Focus more on solving problem than designing Focus more on user experience than marketing
High short-term growth is a very poor predictor of long-term success ➡️➡️ The biggest mistake startups make is solely focusing on performance marketing while neglecting the creation of future demand and brand building. In almost every startup I have worked with, I had to advocate…
Stay tuned for my next article: How to pitch your brand design to startups and go beyond ‘it looks good.’ brandsooner.substack.com
AI makes asset creation easier, but startups still need bold, unique branding to stand out. Strategic creativity will always be essential.
How can brands capture attention in a way that complements rather than disrupts the user experience?
Startup founders often ask, “Why invest in branding when templates exist?” Designers need to demonstrate why thoughtful, unique branding matters.
Branding is about connecting emotionally with people. AI can help with execution, but the human touch behind a brand is irreplaceable. open.substack.com/pub/brandsoone…
s➡️➡️ner retweeted
It’s much better to first make a product a small number of users love than a product that a large number of users like.
Most startup brands are content with: → Following trends → Playing it safe → Sticking to what they know
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