one cost control and lowest cost experiment i have been wondering about is this: completely new ad account. One lowest cost campaign at a super low budget like 5 or 10 usd One cost cap/bid cap campaign with a campaign of let’s say 5 or 10 thousand Could this set up theoretically work? @andrewjfaris @TaylorLagace @TaylorHoliday With the low budget autobid, you have some traffic coming in plus you figure out your cpa And the scale is entirely done on cost controls I read that you have to go all in on cost controls for them to work because otherwise auto bid takes the lowest hanging fruit but could this set up work as a combo? (And a happy new year 🥳)
@_working_draft Instead of this, I'd just launch with ridiculously high bid caps but a low budget, then tick caps down to where I want them to be from there. That way learning accumulates to the ad sets you want for the long term. Or just launch with my real caps. I'd have no issue with that.
