Sean Burton @ Analyt @analytdata
Digital customer intelligence consultancy - providing: web analytics; surveys; data visualisation (#dashboards & #dataviz); #UX/#CX. analyt.co.uk Newcastle, London, Aberdeen Joined March 2014-
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Thought we’d share a little tool we built to help with the governance of channels in #Google #Analytics - our Google Analytics #UTM builder: tinyurl.com/225g9w7w
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New ticket release: Thursday, 10th July at: 9am (80 tickets), 12pm (80 tickets), 6pm (40 tickets) for @MeasureCampLDN
New Spacial Web coming to Safari in macOS 26 - will be interesting to see how this’ll impact #analytics and #UX work flows
What are the greatest data challenges in web analytics?
Struggling to get meaningful insights & value from Google Analytics? We offer a range of analytical services: From a quick scan of your site to verify tag implementation, through to fully outsource management & training. Contact us for more info: analyt.co.uk/?r=xc
Sean Burton @ Analyt retweeted
Based on a quick test, it looks like you do NOT have to resend #GoogleAnalytics4 hits that were collected on the same page when consent was denied, if consent is granted later on the page. The consent-denied hits are automatically reprocessed as if consent was granted.
Sean Burton @ Analyt retweeted
🚨 NEW TOOL ALERT I found many articles on Google Consent Mode V2, but many had misleading interpretations of consent status So, I revisited my notes from the past months and developed a Google Consent Decipher Tool. Which I'm releasing as Beta today youtube.com/watch?v=jZx2q3…
Sean Burton @ Analyt retweeted
We’re almost there! The Technical Marketing Handbook is our love letter to the community that has supported us every step of the way. I can’t wait to share the content with you - keep on learning, friends!
Sean Burton @ Analyt retweeted
If you are using my #GoogleTagManager "Consent Mode (Google Tags)" custom template in your web containers, please be mindful that the most recent template update has BREAKING changes. Read more here: simoahava.com/custom-templat… #measure #gtmtips
Good insight “Experimentation is not a cost, it’s an investment” #opticon
“Data > Insights > action” - @thequeenofcro Love it #opticon
Easy to forget the environmental impact of digital. Great to see companies striving to reduce their impact - even in the field of digital analytics #opticon
Optimizely Graph - ‘What do numbers mean?’ - Nothing without action. You can’t manage what you don’t measure #opticon
AI power search via semantic queries in Optimizely Graph bringing improved relevance - linked to CTR and CX #opticon
The tech stack behind Optimizely One #opticon
Process and frameworks aid creative teams - great to see a push for people, processes, and technology to work seamlessly. #opticon #measurementframework
Great to hear about the environment impact of our induction. A strong argument for, and benefit of, server-side tracking - single data client-side pipeline leading to multiple server-side tags #opticon
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