Talks about #AI #GA4, #BigQuery, #Analytics. For Digital Analytics Training (including GA4 and BigQuery) → https://t.co/xqxgPntGntoptimizesmart.com Aberdeen, ScotlandJoined February 2010
The following six methods can stop caching from causing your website traffic (esp. paid traffic) to be reported as direct traffic in GA4.
1) Don’t cache URLs with tracking parameters.
You are running a Google Ads campaign. The ad link is:
https://example.…
Attention new Followers: Are you still paying for GA4 training? You can enrol in my GA4 Mastery course for free. It has 34 modules and 892 lessons. It's the most exhaustive course on GA4 on the internet.
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50 kg (110 lbs) dumbbell lift. That’s 67% of my body weight in one hand. If you want a strength like this lift light weights (5 - 10 kg) and do hundreds of reps with little to no breaks. I don’t count my reps. My rest between sets is not more than 20 seconds and I don’t workout…
I have documented all of my findings here to make a strong case for re-tagging German websites (.de). The list and risks of all the technical workarounds; the workarounds rejected by the German DPA; the details of all the court cases highlighting a common theme of unauthorised…
📢 Updated (81 pages): Without a working knowledge of APIs and webhooks, the workflow automations you create in tools like n8n or GoHighLevel won’t be able to communicate (create, read, update, delete operations) with external applications like Google Analytics, Google Sheets,…
5 times Hamburg DPA (and German courts) rejected technical workarounds instead of accepting them as compliance. It is a stark warning for those considering working around the GTM consent issue in Germany.
1. IP Anonymization in analytics.
Claimed workaround: Companies argued…
6 German Court Cases highlight a common theme >> Unauthorized transmission of IP addresses to third parties for services not strictly necessary for the primary function without explicit user consent violates GDPR.
Following is the list of relevant German court cases by year:
1)…
Splitting nested event tables in GA4 BigQuery was once considered an "advanced" tactic. Today, in the age of AI, it’s a rookie mistake.
1) Splitting the events table causes irreversible loss of event-level detail, making it difficult to perform funnel analysis, pathing, and…
Couple of years ago a German court fined a business for using Google font. Both Google fonts and GTM send user personal data to Google Servers without consent. Same legal issue but different in scope and purpose of data collection. Hamburg DPA don’t mess around when it comes to…
I have made the decision easy for you. For those suggesting technical workarounds: it’s not me you have to convince, it’s the court. Use them at your own risk. Because once a complaint is filed, you won’t be debating here on social media. You’ll be defending yourself before a…
Many people are providing technical workarounds for the new German law requiring prior consent for using GTM, unaware that they would need to defend their arguments in court, not on social media.
Most GA4 and BigQuery users are calculating new and returning users all wrong. In fact, GA4 UI is also calculating and reporting it all wrong.
Any GA4 event can potentially start a new session if no active session exists, which means both ‘New’ and ‘Returning’ users metrics need…
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