Ariad Communications @ariadcomm
We are marketers that build content that motivates, creative that inspires, and strategy that connects it all. Visit our U.S. partners: https://t.co/Gj9HEPKkX6 ariad.ca Toronto Joined November 2009-
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Creating end-to-end experiences is easier said than done. But it's also an opportunity to disrupt. mckinsey.com/industries/hig…
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Health insurer Cigna to buy Express Scripts in $67B deal > This IS a big deal, literally and figuratively ow.ly/E63o30iPRkm
#DMP and other marketing intelligence platforms need to be part of brands tool kit ow.ly/2mZV30iPie6
No doubt that #Salesforce is hot, but it's the underlying reason that's key - in 2018, every CEO and CMO is focused on digitally #transforming their business ow.ly/gPGa30iMsDs
Birkenstock Files for Bankruptcy, Blames UGGs > Assuming that the lack of product innovation didn't help ow.ly/rcRm30iNjfO
Environics Communications rebrands as Proof > Why? ow.ly/JXnY30iNj3H
Teen debit card Current raises $1 million more from Fifth Third Capital > Great little product ow.ly/UZn730iMsYh
Salesforce.com Introduces Conversational Queries > Tools like these help marketers use the software in a way they couldn't before, i.e. SQL queries not required ow.ly/VDSD30iMsqH
A media company you need to know more about... inc.com/gordon-tredgol…
Really good questions to ask your media agency/partner searchenginejournal.com/seo-strategy-t…
The best to acquire AI talent may be by acquisition - what's your business' strategy? martechtoday.com/amazon-vs-goog…
8 things your #chatbot should never do > Good advice to those testing, trialing and scaling up bot deployment ow.ly/qhsy30iJr59
Why every brand and business should be testing #machine #learning & #AI ow.ly/33Gs30iIgBg
Over 40% of people say they prefer to complete their entire shopping journey on mobile, from research to purchase > Can your website deliver on this? ow.ly/HcDc30iIf3x
athenahealth reveals mobile app Epocrates Connect for EHR coordination > Getting there, slowly but surely ow.ly/xB1r30iIbLc
Not short but a really good piece on building out talent firstround.com/review/develop…
Toronto Health Innovation Week > Looks like a great event - who's attending?ow.ly/kGUP30iFj38
Marketers don’t need to be afraid of technology > Can your brand meet the four R criteria? ow.ly/b4RT30iFirP
GDPR Study Shows 65% Of Companies Unable To Comply > Real problem for NA-based companies that don't understand EU requirements here ow.ly/FRhQ30iFidn
Insights on Canadian #cannabis consumer behaviour > A lot of work to be done to compete in emerging market, from brand development, awareness, distribution and ongoing engagement #cannabislegalization #marijuanalegalization ariad.ca/idea/our-420-r…
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