Arnav | Web3 Marketer @arnavadarsh3
Web3 Content Marketer | Founder @cryptovidstudio | ex Marketing Specialist @cointelegraph cryptovidstudios.com Pune Joined June 2017-
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This is so true Burnout by not working Might write a book on it Thanks
This is so true Burnout by not working Might write a book on it Thanks
Ever since i was a little boy I wanted to sell courses
Gm fellow bald people My Name is Arnav Adarsh I run a web3 focused personal branding agency for founders Currently on a break, enjoying profits and going in depths of crypto marketing and blockchain
An obvious financial advice: don't yap for a living
You can dress it up however you want Educational. Entertaining. Emotional. Funny. At the end of the day, all content, systems, and storytelling come down to one thing: TRANSFORMATION
There’s a reason we overvalue frameworks and “best practices.” It’s safer to replicate what already worked than risk saying something true but untested. But branding doesn’t work like that. By the time something is safe enough to copy, it’s already too familiar to stand out.…
you can’t “funnel hack” your way out of being boring.
In marketing, we use the first-mover advantage. In personal branding, it’s “first-word advantage.” If you’re the first person to articulate a feeling or frustration, you get to own the narrative.
A big account can post a half-baked idea and still get 50K views. If you really want to study what’s working, scroll down to the 1K-5K follower zone, then reverse engineer what cut through without distribution.
A lot of founders want to delegate content the moment they get traction. I get it. You’re busy. But if you hand over your content too early, without first shaping the core narrative yourself, you end up with GPT-grade posts that sound right but say nothing.
Rate your biggest Web3 marketing ick. Mine: when founders call every content intern a “head of content/ct lead”
The 3 stages of social trust: stranger → familiar → “they get it” → convert and most accounts plateau between 1 and 2 cuz you're either playing too cold or too safe.
how to NOT suck at video content (founder edition) if you’re stiff on camera, robotic in tone, or can’t stay consistent, this is for you. First, stop aiming for perfection. most people screw up video because they want it to - chase virality. - over-edit & analyse - play safe to…
If your content has all 5 of these, you’re farming cringe: ☐ AI hook ☐ everything's in bullet list ☐ overexplaining basics ☐ overused emojis ☐ threads that sell before they teach
hence proved, no better strategy than charts going up @zora
being “everywhere” online is the worst advice for early-stage founders.
CT demographics rn (unofficial but emotionally accurate): 50%: botted reply guys farming Kaito & InfoFi 40%: AI slop accounts 10%: OGs shitposting their way through the noise 5%: protocols begging for attention 4%: researchers still trying to go viral 0.01%: people actually…
If it feels like nothing’s working anymore, you’re not wrong. CT is overstimulated founders are fried marketers are chasing whatever’s trending on their explore tab and in the middle of it all, the only thing that’s gonna compound is trust. which is built through time,…
only in crypto can you: – hire Sydney Sweeney as a growth strategy – have a real job as CMO (chief meme officer) – watch brands go gaga on one PFP to stay relevant – run a points program without a product – get rugged, rebrand, and launch again as “2.0” god i love this space

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