B2B CMO Insights @b2bcmoinsights
Key insights for marketing leaders of B2B organisations. We share the latest on Brand Building, Demand Generation, Lead Generation, and Marketing Technology. APAC - North America - Europe Joined April 2015-
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B2B CMO Insights retweeted
Here's a #ContentMarketing hack. Use this to view all content shared on #LinkedIn, using several filters - incl. the content that's been shared by employees within your org. First, visit lnkd.in/furf7dq then follow the steps in the image. #b2bmarketing #socialselling
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B2B CMO Insights retweeted
Example of using #SocialSelling for Account-Based Marketing. I posted this status update yesterday (lnkd.in/gJ2q58Z), and since then it has generated 1,759 views. Over 90% of the viewers work for organisations that form part of my agency's #ABM program. #contentmarketing
B2B CMO Insights retweeted
The value of Brand, and its impact on conversion and revenue, is difficult to measure. However, it should be a self-evident truth: the more I'm aware of, and trust a brand, the more likely I am to convert into a or customer: bit.ly/2XauEbZ #b2bmarketing #digitalmarketing
B2B CMO Insights retweeted
Great example of a B2B marketing leader using video content and Social Selling to engage customers and prospects. Fav quote: "We...encourage pretty much everybody in the company to social sell, not just sales". bit.ly/2C4DX5l #b2bmarketing #socialselling
B2B CMO Insights retweeted
I'm speaking on: How Professional Services firms can use #SocialSelling to build relationships, generate leads, and grow revenue. Session runs 12.30pm - 2.00pm on 5th June at Marina Bay Financial Centre in Singapore: bit.ly/2kssMKx #legalmarketing #accountingmarketing
B2B CMO Insights retweeted
Although I wrote this post over 2 years ago, I believe its insights remain more relevant than ever for #B2B marketing leaders: bit.ly/2FiNT9N #SocialSelling #DemandGeneration #LeadGeneration
B2B CMO Insights retweeted
Hi Twitter friends, I am looking for a Digital Marketing Specialist to join our fast-growing team at iCumulus in Sydney. Key focus on Account Profiling, Demand Generation, and Lead Generation for our clients, all of whom are global #B2B brands. If you know someone, plz DM.
B2B CMO Insights retweeted
Great article on #PredictiveAnalytics for #B2B. Current intent-detection mechanisms might be hypersensitive to true buyer behaviour. Marketers should consider shifting from an individual prospect orientation to an #ABM orientation: bit.ly/2nBF2fZ
B2B CMO Insights retweeted
Always personalise.
B2B CMO Insights retweeted
"In the past, the product used to be the brand...but now CX overwhelmingly represents the brand." #B2B #CMO #CustomerExperience
"In the past, the product used to be the brand...but now CX overwhelmingly represents the brand." #B2B #CMO #CustomerExperience
B2B CMO Insights retweeted
As Data continues to fuel marketing automation, ABM, and lead qualification, it is creating a trend in which Inside Sales is becoming part of the Marketing team: bit.ly/2z99Vtl #B2B #CMO
B2B CMO Insights retweeted
I sat down recently w/ @darrenp3 recently to discuss all things #B2B, incl. marketing, sales, social, and digital: bit.ly/2uOmIjp
B2B CMO Insights retweeted
How the CMO of Lenovo Asia Pacific leveraged #SocialSelling for brand building and lead generation: bit.ly/2teykdJ #B2B
Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results. nyti.ms/2ozWVav #programmatic
Forrester: Top emerging technologies that #B2B marketers should watch: cmo.com.au/article/617565…
B2B CMO Insights retweeted
Unilever plots big cuts to marketing but says effectiveness is not at risk buff.ly/2p9TEmt #zbb
B2B CMO Insights retweeted
The surprising reason why CEOs should be social media savvy cnb.cx/2oqBkTe #socialmedia #digitaltransformation #socialselling #SMM
B2B CMO Insights retweeted
Mastering the right skills for today's marketing function - via @CMOAustralia #marketing cmo.com.au/article/595018… via @CMOAustralia
B2B CMO Insights retweeted
For #B2B sales pros: this dashboard shows your LinkedIn #SocialSelling Index compared to your industry + network: linkedin.com/sales/ssi
B2B CMO Insights retweeted
LinkedIn is the most effective digital platform for brand building, according to a survey of financial advisors. lnkd.in/dNhJaTD
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