Betsy De La Hoya @betsycpp

Cal Poly Pomona Communications ‘20 Pomona, CA Joined September 2018

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Betsy De La Hoya @betsycpp

6 years ago

“If it isn’t on social media, did it happen?”, said communication professor @LaurenDFurey to express the role she believes social media plays in today’s society. #CPP #socialmedia

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Interesting fact: President Bill Clinton first denied rumors of affair with Monica L. then finally admitted to the affair. Critics say his image was damaged more by his denials than the actual affair. #cppCOM1101

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Betsy De La Hoya @betsycpp

7 years ago

Must know: crisis is a PR term for any event that is perceived by the public as damaging to the org. reputation or image. #cppCOM1101

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Betsy De La Hoya @betsycpp

7 years ago

Interesting fact: after the fires in so-cal, a man rescued many people in his toyota truck and posted it on social media. After getting much attention, toyota replaced his burned truck with a brand new one. #cppCOM1101 #Marketing101

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Betsy De La Hoya @betsycpp

7 years ago

Must know: product integration is when a product is being promoted and made the plot of a story by entertainment media. #cppCOM1101

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Betsy De La Hoya @betsycpp

7 years ago

Must know: video games are a new venue for advertising, therefore, reaching a bigger audience. #cppCOM1101

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Betsy De La Hoya @betsycpp

7 years ago

Interesting fact: pokemon go became the #1 downloaded app in its first week of release on App store. Also, generates about $10 million on revenue every day. #cppCOM1101

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Betsy De La Hoya @betsycpp

7 years ago

Interesting fact: anonimity is a term often mistaken online. All data can be traced back to you with your IP address, GPS coordinates & other identifying information. #cppCOM1101

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Betsy De La Hoya @betsycpp

7 years ago

Must know: cookies are used by web sites which use the information gathered to track their users actions on the web. #cppCOM1101

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Betsy De La Hoya @betsycpp

7 years ago

Interesting fact: disney merch generates more than $40 billion in sales around the world. #cppCOM1101

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Betsy De La Hoya @betsycpp

7 years ago

Must know: Blockbuster era contains large budgeted movies with high marketing strategies to grab major attention. 1970-present day. #cppCOM1101

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Betsy De La Hoya @betsycpp

7 years ago

Interesting fact: although espn lost 7 million subscribers from 2013-15, they still brought in the most money in sports networks with an estimate of $7.5 billion. #cppCOM1101

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Betsy De La Hoya @betsycpp

7 years ago

MUST KNOW: the big three networks are NBC, CBS, & ABC. #cppCOM1101

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Betsy De La Hoya @betsycpp

7 years ago

Interesting fact: news/talk, pop hit radio, and country are the top 3 most popular radio formats. #cppCOM1101

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Betsy De La Hoya @betsycpp

7 years ago

Must know: Golden age radio was given this name since it was the main source of entertainment in 1920s, 30s, & 40s. #cppCOM1101

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Betsy De La Hoya @betsycpp

7 years ago

Interesting fact: the too 5 U.S. publishers are: Cengage, McGraw Hill, Scholastic, Houghton Mifflin Harcourt, & HarperCollins. (Mostly educational) #cppCOM1101

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Joe Weisenthal @TheStalwart

7 years ago

@markgurman "Company executives moved some marketing staff from other projects to work on bolstering sales of the latest handsets in October... according to a person familiar with the situation. This person described it as a "fire drill,"

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Betsy De La Hoya @betsycpp

7 years ago

Must know: dime novels sold for almost as little as 5cents. They contained heroic action stories and celebrated democratic ideals. #cppCOM1101

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Betsy De La Hoya @betsycpp

7 years ago

Interesting fact: war photography has not changed much over the years. Left image was taken in 1863. On the right picture was taken in 2015. #cppCOM1101