Bikash @bikashchowdhury

Storyteller, strategy and marketing professional, artist. I help individuals, leaders and teams persuade - one story at a time. zebulearn.com Story Land Joined May 2008

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The Story Guide @The_StoryGuide

3 months ago

"90% of decisions start with EMOTION.

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Shreyas Doshi @shreyas

3 months ago

It is easy to be the leader who demands that every part of the customer experience be flawless. These days, there’s a common misconception that this is what good taste looks like. But no — good taste is knowing what needs to be perfect now, what can be imperfect for now, *and*…

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The Story Guide @The_StoryGuide

3 months ago

"@Nike's 'Dream Crazy' campaign featuring Colin Kaepernick generated $6B in revenue & endless debate. Here's how they used storytelling alchemy to turn controversy into connection 🏈🔥 @HarvardBiz [THREAD]↓"

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The Story Guide @The_StoryGuide

4 months ago

NASA’s moon mission pitch is a MASTERCLASS in storytelling. Here’s how they used the ‘And-But-Therefore’ (ABT) framework to win billions in funding—and how YOU can steal it 🧵↓

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The Story Guide @The_StoryGuide

4 months ago

Some of the best storytellers we know aren’t CEOs or marketers—they’re our grandparents, parents, & mentors. They didn’t just tell us things; they made us feel them. Stories don’t just entertain—they lead. Great leaders understand this.

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Bikash @bikashchowdhury

2 years ago

⁦A relative received this message on WhatsApp from an ⁦@ICICI_Direct⁩ rep. Is this even legal. ⁦@RBI⁩

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Bikash @bikashchowdhury

2 years ago

My year-end reading resolution. Revisit as many of these timeless pieces of art as possible! #tintin

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Bikash @bikashchowdhury

2 years ago

Bangalore sky is a riot of colors this evening.

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Bikash @bikashchowdhury

2 years ago

When copywriters get too creative and lose the plot: “The air is filtered through baffle filters, whereas the air is filtered through filterless filters” Found 👆on a global kitchen appliance brand website explaining filterless chimneys.

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Bikash @bikashchowdhury

2 years ago

When the CEO gets on the desk for an impromptu connect, the energy on the floor is electric ⁦@glancescreen⁩ ⁦@NaveenTewari⁩

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Bikash @bikashchowdhury

2 years ago

Myth in English (from Greek word mythos) and मिथ्या (Mithya) are quite similar phonetically; their meaning - invented story (myth) and false / lie ( मिथ्या) aren’t too far either