Robert M Wright @bobwright
marketing strategy consultant marketingarts.com san francisco Joined September 2008-
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Conducting a positioning workshop to bring an IT networking company back from the dead
I am noticing many companies are fine-tuning their positioning and differentiation stories to compete in the new economic climate
bob is conducting a field enablement workshop today
I call an end to all meaningless words to describe our products such as "collaborative", "flexible", "agile" and the ubiquitous "easy to use
visiting vmware today. shifting from selling products to solution/problems
Why don't most tech positioning stories answer 2 key buyer questions "Why your company/product, NOW?" "What PROBLEM of mine do you solve?"
Don't get duped. Vote for the Green Economy. Vote No on Prop 7 & 10. don't lock in loopholes. visit http://tinyurl.com/6jz7z9 for info.
Bob is working with a new positioning client, Riverbed, to help them become the next significant technology co.
attending E2, Environmental Entrepreneurs. Independent business voice for the environment. Go join http://www.e2.org
Today's showbizzle web-episode: Bryce is back from re-hab and off to a promising start... http://www.showbizzle.com
alternatively, subscribe to www.twitter.com/showbizzle and let me know what you think about these new, original web-episodes
Working on a new social entertainment co. Fresh, original online videos. Luv to get your feedback sign up http://showbizzle.com
Bob is puzzled why so many tech positioning ppt's lead with product. Buyers don't care about your product. Does it solve their problems?

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