Boundify @boundify

Demand Generation HubSpot Agency specializing in paid media. We help B2B brands grow faster with PPC-focused demand gen services fueled by HubSpot. boundify.io Greenville, SC Joined January 2016

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Boundify @boundify

4 days ago

One of marketing’s biggest challenges isn’t data—it’s defining your source of truth. 1️⃣ Pick your attribution model 2️⃣ Decide how to measure impact Attribution isn’t automatic. It’s a choice—make it before campaigns go live. 👇 #DemandGen #B2BMarketing #MarketingStrategy

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Boundify @boundify

2 weeks ago

Content isn’t optional—it’s an EXPECTATION. 👉 Is your audience consuming it? 👉 Where are they engaging & what formats do they prefer? Short attention spans = smarter content. Ready to create demand? 👇 #B2BMarketing #DemandGen #ContentMarketing

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Boundify @boundify

2 weeks ago

Inbound + Outbound = One Goal: Qualified Pipeline Outbound drives proactive outreach. Inbound attracts interest. When they align, pipeline grows faster & stronger. Unite teams → win more qualified leads. #B2B #DemandGen #B2BMarketing #SalesAlignment #PipelineGrowth

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Boundify @boundify

3 weeks ago

¿Tienes solo 5 minutos para presentar? No empieces con el detalle. Abre con la métrica clave. ¿Avanza? Bien. ¿Aún no? Muestra progreso, señales de ejecución y dirección. Presenta para que te entiendan. No para que te admiren. #KPIs #Liderazgo #TomaDeDecisiones #Negocios

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Boundify @boundify

4 weeks ago

B2B Demand Gen Metric: Deal Size If closing effort is the same, make the deal bigger. Like Costco: not 1 shampoo, but 3. Same checkout time, higher ticket & margin. In B2B: more value, same effort → more revenue. #DemandGen #B2BMarketing

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Boundify @boundify

a month ago

Think you're just doing SEO or email? Think again. If you're focused on pipeline, sales & success — you're already doing demand gen. It’s not about outputs. It’s about outcomes. Demand gen connects the dots & drives what matters: pipeline, velocity, conversion. #B2B

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Boundify @boundify

a month ago

Muchos marketers celebran el "alcance", pero… ¿a quién estás alcanzando? Tu contenido no necesita ser viral. Necesita ser relevante para tu buyer persona. Cantidad sin calidad = ruido. #MarketingB2B #ContentStrategy #BuyerJourney #InboundMarketing #MétricasQueImportan

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Boundify @boundify

a month ago

Are your marketing metrics driving real impact? Any metric can become a vanity metric if it’s not tied to business outcomes. When you reward the number instead of the result, you start optimizing for vanity over value. #Marketing #B2B #Growth

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Boundify @boundify

a month ago

Generación de Demanda Hoy ha sido reconocido entre los Top 100 B2B Marketing & Sales Podcasts por @MillionPodcasts → hubs.ly/Q03ym85c0 También nos incluyeron en: 🔹 Lead Gen → hubs.ly/Q03ymhq40 🔹 Advertising → hubs.ly/Q03ymfRc0 #B2BMarketing #Boundify

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Boundify @boundify

2 months ago

When Marketing & Sales Share a CRM 👥 The lines between marketing and sales are blurrier than ever. If you're not aligning how you tag, attribute, and report across teams, you're not just mixing signals — you're risking broken handoffs and missed revenue.

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Boundify @boundify

2 months ago

El Costo de Adquisición no es un KPI de marketing. Es un dato clave de rentabilidad. Si no lo estás midiendo completo, estás viendo solo una parte del negocio. ¿Tú cómo lo calculas? #Negocios #Marketing #Ventas #CAC #Finanzas #B2B #Rentabilidad

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Boundify @boundify

2 months ago

Brand Building at Scale When marketing is working: ✅ Brand recognition grows ✅ Sales velocity accelerates ✅ Buyers come inbound, not just outbound Let sales close the deals. Let marketing create the conditions for those deals to exist. #B2BMarketing #DemandGeneration

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Boundify @boundify

2 months ago

What Does AI Think About Your Brand? Ask ChatGPT or Gemini what they know about your company. The answers reveal how your brand is being represented—and where you need to fill in the gaps. If AI can’t describe your business clearly, chances are your buyers can’t either.

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Boundify @boundify

2 months ago

Nos obsesionamos con métricas como likes o seguidores, pero… ¿estamos haciendo el trabajo? Publicar, conectar, crear. Los hábitos diarios son los que construyen resultados. Primero constancia, luego impacto. ¿Qué hábito te ha funcionado mejor? #MarketingDigital

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Feedspot Trending Podcasts @feedspotblogs

2 months ago

Congrats @boundify Your podcast has been selected as one of the 100 Best B2B Marketing Podcasts in 2025 on the web by @_feedspot podcast.feedspot.com/b2b_marketing_…

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Boundify @boundify

2 months ago

Marketing says a lead is ready - MQL ✅ But Sales still has to qualify them for their purposes before they become an SQL. That gap between MQL and SQL can become a chasm where a lot of leads go to die. #MQL #SQL #B2BMarketing #SalesAlignment

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Boundify @boundify

2 months ago

When the Right Message Reaches the Wrong Audience 👥 Marketing aims to attract ideal clients by showcasing brand trust, differentiation, and value; however, messages often reach unqualified or uninterested audiences.

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Boundify @boundify

3 months ago

Why Brands Need to Rethink Their Visibility in the AI Search Era People are changing their search habits. In this episode of Demand Gen Studio Tim Lowry shared the C.L.A.R.I.T.Y. Framework, which he developed to help business asses and improve their presence on AI platforms.