Brand Matters Inc. @brandmattersinc
We help companies unlock the power of their brands to drive performance. We are a 🇨🇦 #MarketingAgency offering #Branding and #MarketingExpertise. brand-matters.com Toronto, Canada Joined May 2010-
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Raised by a Canadian Farmer: What It Means and Why It Matters - Innovating Canada innovatingcanada.ca/industry/raise…
What’s next for consumers, workers, and companies in the post-COVID-19 recovery mck.co/2QyWCR8 via @McKinsey_MGI
Meeting consumer needs through incremental #innovation with a collaborative approach will result in more powerful #brands . @KelloggInsight @brandmattersinc ow.ly/yJ4y50F22Tz
Good #branding requires an authentic narrative that should be led by the C-suite with a focus on customer needs. @HarvardBiz @brandmattersinc hbr.org/2021/05/every-…
To determine what pandemic-induced #behaviours are likely to stick, @McKinsey examined six consumption shifts with e-grocery the stickiest and remote education the least. @brandmattersinc ow.ly/efkj50ELO3a
The power of #VirtualMeeting with co-creation helping transcend the moment and maintain momentum. @BainInsights @brandmattersinc bain.com/insights/how-e…
People confuse #creativity with the ease of generating ideas. For many of us, early ideas come quickly, while later ideas slow and in fact this is when creativity peaks. @KelloggInsight @brandmattersinc ow.ly/J9Ug50Ev6Mq
To #innovate successfully organizations must lead with consumer insight. Teams are learning to work backwards from what will delight customers, even if they currently lack the capabilities to make that product. @HarvardBiz @brandmattersinc hbr.org/2021/04/have-w…
At the end of the day, #leadership when you are not in charge comes down to influence and persuasion. In work with aspiring leaders, eight ways to exercise leadership when you’re not in charge is uncovered. @FastCompany @brandmattersinc fastcompany.com/90615272/how-t…
Interrelated trends are outlined by @McKinsey with a guide to unwind the old rules of #management and leverage learnings from the #pandemic year. This is based on a study of 30 top companies on how to organize for the future. @brandmattersinc mckinsey.com/business-funct…
Early movers in the world of customer-experience #analytics are part of a shift in how companies evaluate and shape customer experiences. Prediction: The future of CX in McKinsey Quarterly mck.co/3bl7Tfe via @McKinsey @brandmattersinc
There is a race to fix #virtualmeetings with the challenge of re-introducing socialization to enhance creativity. @nytimes @brandmattersinc nytimes.com/2021/02/17/mag…
Ipsos annual ranking of top Canadian #brands rewarded the companies that were most customer focussed and accelerated #digitaltransformation. @Ipsos @cma @brandmattersinc the-cma.org/Media/Default/…
In the #post-COVID world, the organizations that experimented will have many more tools at their disposal to meet new customer expectations. @KelloggInsight @brandmattersinc ow.ly/Tc3U50Dq0NI
A #2021theme is navigating displacement, "mapping out new territory," with 7 trends identified in the Fjord Trends 2021 report by@AccentureInteractive. @cma @brandmattersinc ow.ly/bffE50DjPij
2021 #MarketingTrends include a refocus on inclusivity, diversity and transparency with more genuine brand accountability. @Forbes @brandmattersinc ow.ly/Zdu150DhkvQ
Kellogg School of Business offers a podcast on how to manage #workingfromhome by compartmentalizing more effectively. @brandmattersinc @KelloggInsight insight.kellogg.northwestern.edu/article/compar…
Mckinsey offers a series entitled “The Great Reset” which provides a recent survey of #businessleaders with an overview of trends leading the way with the great #reset following #Covid-19. @brandmattersinc @McKinsey mckinsey.com/business-funct…
Excited to announce the publication of my book, The Six New Rules Of Business: Creating Real Value in a Changing World! A resource for all those working in business to meet the great challenges of the 21st century—as I believe business can (and must): judysamuelson.com
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Excited to announce the publication of my book, The Six New Rules Of Business: Creating Real Value in a Changing World! A resource for all those working in business to meet the great challenges of the 21st century—as I believe business can (and must): judysamuelson.com
The @chickenfarmers $5000 Make Your Fall Fun #Giveaway is OPEN TO ENTER! buff.ly/3jUotnK #contest #chickendotca #pouletca
BBQ Chicken Sandwich - buff.ly/2sI7Ned
The #Edelman #Trust Barometer has been tracking consumer trust for over 20 years. A special study was commissioned during the #Coronavirus identifying increased consumer scepticism and a need for more reliable information. @EdelmanPR @brandmattersinc edelman.com/sites/g/files/…
If you are motivated by a wish to help on the basis of kindness, compassion and respect, then you can do any kind of work, in any field, and function more effectively with less fear or worry, not being afraid of what others think or whether you will ultimately reach your goal.
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BALL GAME. @NBA CHAMPIONS!!! #WeTheNorth
Good morning #FCM2019! We are proud to be here once again this year to talk to you about fresh, local Raised by a Canadian Farmer chicken. Come by and see us at booth 207! #IHeartChickenFarmers
BrandMatters participated in an interview with the Globe & Mail on the importance of marketing and brand planning prior to launch.This can help companies avoid the pitfall of a rebrand later in the company/product lifecycle. @globeandmail @brandmattersinc theglobeandmail.com/business/artic…
With profound sadness I share news of my mom, @Journeywoman's passing after a 3-year warrior-strong battle with cancer.
The Toronto sign has been dimmed in solidarity with Sri Lanka following today’s tragic attacks. We join our Sri Lankan community and our Christian community in mourning those killed and pray for the recovery of those injured. #SriLanka
How #design thinking engages non-designers to become active participants in the #brand design process. Identifying and focusing on three or four key associations is usually enough to guide the design effort. @KelloggSchool @brandmattersinc ow.ly/vNzj30o8FUM
It is very important to generate a good attitude, a good heart, as much as possible. From this, happiness in both the short term and the long term for both yourself and others will come.
True compassion isn’t just an emotional response but a firm commitment founded on reason. Therefore, our compassion for others doesn’t change even if they behave negatively. Our sense of responsibility for others gives rise to a wish to help them actively overcome their problems.
What are the five challenges in large-scale transformations that are starting to emerge across industries? Listen on iTunes: mck.co/iTunesMcKQAudio Google Play: mck.co/RSSMcKQ Audio Article: mck.co/2UliuMO
Congratulations @TeamJohnEpping! #CTRSpointschase
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