Brian @briancommerce

building ads that scale w/ ai + psychology | ecom creative strategist Joined March 2024

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Brian @briancommerce

4 weeks ago

your best customers hate themselves not your product but themselves the woman buying her 7th skincare routine doesn’t believe it’ll work she just can’t stop trying the guy buying his 4th set of workout equipment isn’t optimistic about results he’s addicted to the feeling…

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Brian @briancommerce

a month ago

customers lie to themselves about everything but the biggest lie is why they don't buy "it's too expensive" - translation: i don't trust this will work "i need to think about it" - translation: i'm scared of being disappointed again "my wife needs to approve it" -…

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Brian @briancommerce

2 months ago

here's what i've noticed after analyzing a ton of ecom brands: the best performing ads never show happy customers they show people in the exact moment before they buy skincare ads that convert: woman staring at herself in the mirror at 6am not woman glowing after 30 days of…

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Brian @briancommerce

2 months ago

the brands making real money aren’t selling to their biggest fans they’re selling to people who hate their current situation more than they love your product this is what i mean skincare brands aren’t selling to “beauty enthusiasts” they’re selling to people who avoid cameras…

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Brian @briancommerce

2 months ago

reddit.com/answers/ iykyk. underrated research method. do what you will with this information.

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Brian @briancommerce

2 months ago

this is what top successful brands do to be better than you they don’t sell better products they sell to worse problems the brands doing $50M+ aren’t winning because their supplements are more effective they’re winning because they found customers with more desperate problems…

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Brian @briancommerce

2 months ago

been a lil too quiet, boutta hop back on this

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Brian @briancommerce

2 months ago

was scrolling through a brand's customer reviews last night and noticed something weird every 5-star review mentioned the same random detail that wasn't even in the product description it turns out people weren't buying what we thought they were buying they were buying this…

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Brian @briancommerce

2 months ago

most brands think they need more creatives nah. you need better avatars. i've seen brands pump out 50+ ad variations and wonder why nothing hits then we dig into their customer research and find out they're talking to the wrong person entirely a supplement brand can be…

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Brian @briancommerce

2 months ago

watching brands A/B test everything except the one thing that actually matters they'll test 47 different CTAs but never question if anyone actually wants their product meanwhile their competitor is selling the same thing with terrible design but perfect timing market timing >…

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Brian @briancommerce

2 months ago

this will change how you think about creative fatigue: your ads aren’t getting tired your audience is getting smarter most brands think creative fatigue means “people are bored of seeing this” but what’s really happening is your audience is learning your patterns after 3-4…

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Brian @briancommerce

2 months ago

you're not testing ads you're testing attention patterns most brand owners think a "failed" ad means the product angle was wrong but MOST of creative failures happen in the first 0.8 seconds here's what actually matters: your opening frame needs to break their scroll rhythm…

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Brian @briancommerce

2 months ago

Yo ecom brand owners, deleting this in 24 hours from now… Learn to hack your consumer’s brain. No gatekeeping, no bs, no random X guru fluff. ALL FREE, google doc link literally attached

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Brian @briancommerce

2 months ago

stopped trying to make “scroll-stopping” content started making “fuck, i need to send this to someone” content there’s a difference scroll-stopping: flashy transitions, random sounds, obvious hooks send-worthy: hits so hard they screenshot it for their group chat one gets…

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Brian @briancommerce

2 months ago

you don't learn creatives by watching them you learn by stealing the feeling they gave you saw an ad yesterday that made me instantly want to buy a $300 pillow didn't give a fuck about the pillow but that feeling of "holy shit i need this right now" that's what i'm stealing…

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Brian @briancommerce

2 months ago

this is a long one... read up brands try to solve problems their customers don't even know they have here's what actually works the highest converting ads don't introduce new problems they reveal problems people were already feeling but couldn't articulate example: bad…

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Brian @briancommerce

2 months ago

most avatar research is backwards everyone asks "who is my customer" but the million-dollar question is "when is my customer" because your audience isn't one person they're the same person in different emotional states stressed mom at 11pm = different buying triggers than…

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Brian @briancommerce

2 months ago

watched some ads today for “research” noticed something weird the ones that made me actually stop scrolling all started with someone looking directly at the camera and saying something that felt like they were calling me out personally not “hey everyone” not “attention…