Caitlin Roberts @cait__roberts

Product Marketing Calgary, Alberta Joined June 2014

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64
Following

438
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566

Ms. Lutzmann @MsLutzmann

4 years ago

FYI K-12 students and parents in #yyc - the public library has offered free, live, online tutoring for years. Not recorded videos - actual tutors who know the #abed curriculum. You can access this service with your public library card: calgarylibrary.ca/read-learn-and…

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Ms. Lutzmann @MsLutzmann

4 years ago

I found this on Facebook and it perfectly highlights the hypocrisy of @jkenney, @CMOH_Alberta, @AdrianaLaGrange and the UCP. #abed #ableg #covid19ab

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Suspiciously Nice Prof @steph_teasley

4 years ago

So many people need a hug, a forehead kiss, and a grilled cheese cut diagonal.

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Tony Charron @manaboutcowtown

4 years ago

My pitch is that we use the Flames stadium deal money to develop a word-class state-of-the-art e-gaming stadium which arguably has more international appeal than hockey. We make it able to host concerts as well. Done.

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Puya 𐎱𐎢𐎹𐎠 @PuyaTurkiyan

4 years ago

If you make a $100K in Canada, you’re technically poor. This is with no debt. Anyone under 45 is going royally f’d by central planners & they don’t even know it.

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Aileen @cybergirl_ac

4 years ago

my love language is canceling a meeting & giving me an hour back in my day 😍

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Blake Emal @heyblake

4 years ago

Algorithms change. Audiences change. Channels change. Desires change. Know what always works though? Being helpful.

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Suhail @Suhail

4 years ago

It is understated how important being a team member who brings the funny, joy, courage or optimism to stressful moments in a company is.

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Aprilynne Alter @AprilynneAlter

4 years ago

If your customer is "everyone", your customer is "no one" Niche down to blow up

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Sara Sodine Parr @SaraSodineParr

4 years ago

Customer attitudes > Demographics Customer goals > Demographics Customer behaviors > Demographics Demographics don't define your customers' needs.

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Kelly Vaughn @kvlly

4 years ago

If your target audience is everyone, your target audience is no one.

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Blake Emal @heyblake

4 years ago

Best tips for writing: 1. Make it about them 2. 20% writing, 80% editing 3. Speak to a 6th grade audience 4. Clarity beats clever every time 5. Write short, choppy sentences 6. Format matters — no long paragraphs

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andrew chen @andrewchen

7 years ago

7/ Instead of looking at signups, it's better to see a chart of users who take a real value-generating action within the product. Often the spurt of new signups in a new channel (and again, especially sad when it's paid marketing) perform worse than the early, organic traffic