Callum | Ecom Email @callumccracken
https://t.co/DTClyhfuQV | Aussie 🇦🇺 | The Don of Klaviyo | $4M+ in Email Revenue Generated. Apply to work with Pacific here 👇 pacificagency.net Melbourne Joined December 2022-
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You could send out the most PERFECT email of all time, but if it doesn't get opened... It won't generate a single $. So I've put together an ENTIRE guide on getting people to OPEN YOUR EMAILS. Breaking down: - The best days + times to send your emails - How to craft the…
New vid just dropped... How to Clean Your Email List Go check it out here👇👇 youtube.com/@callumhmccrac…
If your Open Rates are low and you can't figure out why, it's important to review and assess each of these 4 factors: > Where your email lands > Who your email is sent to > When the email is sent > What the Subject Line is
If your emails are landing in promotions or spam folder, here are a couple quick fixes you can do to improve your deliverability. - Set up DMARC, SPF, DKIM records - Reduce the number of links in your emails - Compress image sizes with tiny.png - Reduce spammy words with a Spam…
If your pop-up isn't converting very well, it's likely you just need to change how the offer is presented. 90% of the time we don’t even change brand's pop-up offers, because it wasn’t even the problem. A standard 10% off will be able to get a 10%+ signup rate for majority of…
𝗜'𝘃𝗲 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗼𝘃𝗲𝗿 $𝟮𝗠 𝗶𝗻 𝗲𝗺𝗮𝗶𝗹 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗳𝗼𝗿 𝗘𝗰𝗼𝗺 𝗯𝗿𝗮𝗻𝗱𝘀 Now I’m giving away 25+ Figma templates to help you do it too - hero & body section templates - video tutorials - klaviyo implementation Follow, RT + Type “25” & I’ll send it
8 key design principles for eCom: > Hero Image, Header & CTA in the first fold > Smooth transitions between sections > Reduced large paragraphs > Minimum font size 16px > Up and down structure > Mobile Optimisation > Easy to skim-read > Large Buttons
New YT vid dropping this week. Would appreciate it if y'all go subscribe 😊 youtube.com/@callumhmccrac…
When onboarding a new client, it's important to ask the right questions so you can really understand who their customer is, how they talk and what their fears/motivations are. Doing this correctly means you can develop the right content angles in your flows, write copy that's…
💥 Take This From Me 💥 "7 Email Marketing Mistakes" that I see time and time AGAIN + How to fix them. Make sure you aren't losing out on THOUSANDS of dollars in revenue for your ecom store and clients. Like + Comment 'email' and I'll DM it to you (must be following)
Don't sleep on this @klaviyo feature. In the Deliverability section of your account, Klaviyo gives your brand a deliverability score based on 5 key deliverability metrics: > Open Rate > Click Rate > Bounce Rate > Unsubscribe Rate > Spam Complaint Rate Underperforming in one or…
Everybody wants to run a successful agency until they see what's actually required to run a successful agency.
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We put out 230+ DTC campaigns EVERY. SINGLE. MONTH. It's no cakewalk. To pull this off month after month, you NEED a bulletproof system. After years of trial and error, we've nailed it. We realized that we need to focus on the following factors: > Planning > Laser-focused…
This happens to damn near every Ecom client we work with... We implement our key principles into their Emails, and it absolutely blows up their revenue So I made a FREE doc + video explaining each one Like & reply 'FREE' and I'll DM you the link (must be following)