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The week saw the commencement of the new academic year, celebrated with modernized "Qiming Ceremonies" for first-grade students. In cities like Xi'an and Nanjing, children dressed in Hanfu-style uniforms participated in rituals blending tradition and technology.

The "Perceiving China" program brought 29 youth from eight countries to explore Beijing, Hebei, and Jiangsu, participating in activities like singing "Beijing Welcomes You" at the Great Wall and learning intangible cultural heritage skills such as Wuqiao acrobatics.

On August 15–17, Beijing hosted the pioneering World Humanoid Robot Sports Games—the first international competition of its kind—bringing humanoid robots together for athletic and performance challenges at the famed Bird’s Nest and Ice Ribbon stadiums.

From July 28 to August 3, Chongqing battled an unprecedented heatwave, with temperatures soaring to 44 °C. Residents creatively adapted—friends gathered for hotpot dinners in naturally cool bomb shelters.

From July 20 to 28, the Xinjiang International Folk Dance Festival in Urumqi brought together local and visiting performers in a spectacular display of ethnic dances and songs. Audiences watched the Xinjiang Art Theater’s dance-poem “In the Distance, Here”.

Between July 14 and 20, Yunnan Province entered its high season of cultural tourism. Ethnic minority festivals in Wenshan Zhuang‑Miao Autonomous Prefecture drew crowds as visitors took part in traditional dances, woven craft exhibitions, and local music performances.

On July 9, Xinhua reported on Guizhou’s Dong ethnic village in Fengdeng, where resident-entrepreneur Yang Chenglan transformed traditional brocade weaving into immersive tourism. Visitors stay in the village, learn weaving, dyeing, and costume making.

On July 5, Shanghai’s first Legoland theme park officially opened in Putuo District, marking a major addition to the city’s family leisure scene. Constructed from 85 million bricks, it attracted immediate interest, especially from local families and fans.

Beginning June 23, “Hello China Sunshine Hainan”, hosted international journalists—from the AP, Hokkaido News, and others, on a five-day exploration through Haikou, Qionghai, and Sanya. They documented Hainan’s lush tropical scenery, like Zhegu tea, and coconut-carving art.

June 16–22, 2025, the "China Tourism Year" officially launched in Astana, Kazakhstan, featuring a vibrant Hanfu fashion show, silk tapestry (Kesi), and Taizhou embroidery demonstrations by Chinese artisans.

From June 9–15, Huocheng County in Xinjiang hosted a lavender tourism festival as fields reached full bloom. Locals and visitors immersed themselves in vibrant purple fields, enjoying cultural performances, sports events, and exhibitions of intangible heritage.

Over the three-day Dragon Boat Festival holiday (May 31–June 2), China saw an impressive 657 million passenger trips—a 3% year-over-year increase—indicating strong consumer confidence amid economic headwinds.

On May 23, the 2025 China Tourism and Culture Week commenced in Budapest, Hungary, aiming to foster cultural exchange between China and Central Europe. The event showcased Chinese arts, crafts, and performances, attracting over 100 representatives from government, media sectors.

China announced a new visa-free policy for citizens of five Latin American countries—Brazil, Argentina, Chile, Peru, and Uruguay—effective June 1, 2025. This initiative allows nationals from these countries to stay in China for up to 30 days without a visa.

In Guangxi’s Jinxiu Yao Autonomous County, the Yao community revived a centuries-old tradition—harvesting wild tea leaves from cliffside trees using bamboo "sky ladders." This method preserves pristine forests while producing premium tea sold in affluent coastal regions.

During May Day holiday, Huanzhou Ancient City in Gansu Province became a hotspot for immersive cultural experience. Local opera troupes, including performer Li Longfei, staged interactive Song Dynasty-themed performance, blending Qinqiang Opera, shadow puppetry.

Jiangxi’s Longhu Mountain, a UNESCO-listed Taoist site, has revitalized tourism through Taoism-themed homestays and on-site performances. The scenic area emphasizes sustainability, with 112 environmental monitors and traditional bamboo rafting (reducing pollution).

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From April 13 to 15, the Dai ethnic community in Yunnan Province celebrated their traditional Water-Sprinkling Festival, marking the Dai New Year. Festivities included cultural performances, and the symbolic water-splashing rituals aimed at bringing blessing for the coming year.

The 49th Hong Kong International Film Festival commenced on April 10, featuring 195 films from 69 countries. Highlights include the opening films "The Brightest Sun" by Tetsuya Nakashima and "Pavane for an Infant" by Chong Keat Aun.

In Dali City, Yunnan Province, preparations were underway for the upcoming Third Month Fair, one of the most significant festivals for the Bai ethnic group. Scheduled to begin on April 12, 2025, the fair features a bustling street market, traditional performances, sports events.