Overcomplication is the enemy of execution. Look at the problem. Ask: What's the obvious thing? Then do that. Simple beats sophisticated.

@chrisnotion Simplicity is key to effective execution.

@chrisnotion I love keeping things simple. Over complication isn't being smart, it's just thinkig of thigns that aren't relevant. "I need more clients" stop looking at logo colours then.

@chrisnotion People just like to overthink and procrastinate sadly.