Colin James Belyea @colinjamesb
I help consumer startup founders scale demand & revenue ✌ Head of Growth & Performance Marketer. Creator of https://t.co/31mi2dosKw & https://t.co/ZAiRoJoXJH colinjamesbelyea.com The Maritimes ⚓️ Joined May 2014-
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Harsh marketing truth 🤫 If your business model can't support paid acquisition, you'll have a hard time making other channels work, too.
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Everyone and their mother is saying "Creative is king", but strong creative without a well-structured ad account is playing a short-term game. Optimize your ad accounts for learning, and results will compound.
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