Roberto Dellantonio | Commerce & Code @commerce_code
🧑💻 Freelance developer 🛒 Shopify & ecommerce 🛠️ Custom software & AI Automations 📢 Build in public @commerce_code github.com/Rob097/Rob097 Italy Joined January 2020-
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An effective no-code automation strategy: Webhook → Airtable → Zapier → Shopify. It's perfect for tasks like product synchronization, stock notifications, and basic fulfillment markers. Important tip: Always version your Airtable schema prior to testing syncs and ensure you…
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Roberto Dellantonio | Commerce & Code retweeted
When someone tells me their store is on woocommerce instead of Shopify
Before migrating content into Shopify, make sure to: - Polish those product titles - Uniform your categories - Slim down your media - Redirect those old slugs You'll save hours in the long run! 🚀
Testing two different builds for my freelance landing page: 🟦 Webflow → Faster to wireframe and polish 🟨 WeWeb → More flexibility for custom logic Can't decide which direction to take. Which one would you choose?
Freelancers: when building your personal site, what’s harder? Getting the design right Writing copy that sells
Spent the weekend building my freelance site with Relume → Webflow. Loving how fast you can wireframe and ship. Next: refine copy for services. ✍️
Early insights from Clay and Apollo tests show that enrichment and strict verification significantly reduce false positives more effectively than just increasing prospect volume. If your key metric is the reply rate (not just opens), make sure to verify and deduplicate before…
Quick crowdsource: What one tool truly saved you time this week, and why? (Just one short line, please!) #buildinpublic
Quick update on outreach: I've initiated a gradual warmup using Instantly to safeguard deliverability by warming the IP/domain and gradually increasing daily sends. Plan: 1. Warmup 2. Launch a small pilot sequence 3. Measure deliverability and true reply rate (not vanity opens)…
Variant data often disrupts imports. Common issues include inconsistent option names, stray whitespace, and mixed casing (e.g., Color vs. Colour). Practical Fix (apply before import): Add a normalization step in your sheet: `=LOWER(TRIM(A2))` → then map values to canonical…
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