The term “agency” has been dragged through the dirt the past 5 years. Why? Because countless offshore “agencies” from India, Egypt, Pakistan, etc. are landing US clients with spammed DMs. They deliver the most basic, surface level digital marketing solutions imaginable. And now that’s what people picture when they hear the word agency. It sucks, especially for the operators actually doing great work. BUT, the bar is on the flow. If not underground. This is a MAJOR paintpoint I find when talking to prospects, and clients. They've all had terrible experiences with "digital marketing experts" from Asia. Sorry if I offended anyone. This is the harsh reality, get out of the US market. Lot's of fantastic employees there though.
@connorclem01 Turned it into a reliable partner though to be fair 🤷♂️