IMI International @consultimi
A full-service marketing consultancy - leveraging consumer marketing research - specializing in the optimization of brand activations consultimi.com Joined September 2010-
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Followers122
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Following3
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Vote for @TrojanOne’s & @consultimi SXSW speaker topic to hear “Moneyball: Translate Analytics into Marketing Gold.” x.com/sarahstovold/s…
Vote for @TrojanOne’s & @consultimi SXSW speaker topic to hear “Moneyball: Translate Analytics into Marketing Gold.” x.com/sarahstovold/s…
You have to activate to impact. #ROI #sponsorship #marketing
If you're not stealing from the competition it'll be tough to move the needle. #zerosumgame #ROI
The #PanAmGames have arrived! Here's a snapshot of other events Canadians wish would come to Canada #sponsorshipmktg
Market, Moment, Message, Mechanics, and Media all have to be right for groundbreaking results. @consultimi's 5 M's discussed at #CSFX15
Don’t put all of your marketing eggs in one basket. #ROI #marketing #CSFX15
You have to activate to impact! #ROI #marketing #CSFX15
Don Mayo of @consultimi at #CSFX15 on winning over Canadians: Not just competing w/ brands in your category, but ALL brands for relevance
Canadians want Canadian companies to do well, hoping @BlackBerry makes a comeback - @consultimi research findings at #CSFX15
Curious about what company Canadians want to be successful? #CSFX15 We asked - here’s what we found:
Agree? Disagree? What brand do you love to be seen using, wearing? #WhatCanadiansThink #IMI #CSFX15
Not surprisingly, what brand to buy / celebrity to follow didn’t make the list of issues on Canadians’ minds. #CSFX15
36% of Canadians donated to help Haiti, only 9% for Chile. Celebrities and Politicians work as awareness generators
In fact, just under 6/10 Canadians agree that celebrities involvement in charity is positive as it has the power to publicize these issues
x @HeartBeatByIMI
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Calling all #sportsfanatics! Check out @MarkHarrison3's & Don Mayo of @consultimi's @sxsw topic on #SXSWPanelPicker bit.ly/SXSWMH3
Calling all #sportsfanatics! Check out @MarkHarrison3's & Don Mayo of @consultimi's @sxsw topic on #SXSWPanelPicker bit.ly/SXSWMH3
#Marketing data geeks: what do you think? Who Won the FIFA WWC Sponsorship Game? surveymonkey.com/r/GYMVFCM @SMCC_YVR survey c/o @consultimi
Celebrating the launch of @AldoCundari new book #CustomerCentricMarketing
#CSFX15 #SCS2844 x.com/cdnsponsorforu…
When's the best time to send text messages? Research shows 7am-7pm. Don't waste time on mobile mktg beyond that, Don Mayo exclaims @ #CSFX15
Don Mayo reinforces need to activate for results. Question is not how much can you afford, but how much should you spend to see ROI? #CSFX15
Coming up next @consultimi's Don Mayo #ROI #CSFX15
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