[ Interview ] @Canto helps retailers across the globe work faster and smarter by streamlining the way they organise, search and share their digital content. Read our Q&A with Mike Paxton, VP Sales at Canto here bit.ly/3deKltI
Hamlet’s family reached out to me yesterday to express their gratitude for what we are doing for them, as a community.
Let’s keep it going.
Share far and wide and please contribute, if you are able.
gofundme.com/f/in-memory-of…
The Aaker Model is a blueprint that emphasizes the importance of brand identity. By following the Model, you clarify branding tasks and learn what it takes to find and understand certain brand elements. How could the Aaker Model be useful for your team? go.canto.com/Aaker
In a world of infinite templates, it’s never been easier to make your emails look good. Designing emails that compliment your overall brand strategy is more important than following design rules – get those creative juices flowing and design some emails! go.canto.com/edesign
A brand positioning statement explains how your brand shows itself to be different from the competition. This statement acts as an internal, visible to-do list – it informs you of what needs to happen for things to get done correctly. go.canto.com/bpexample
Is your team's martech stack up to date? If you aren’t utilizing branding software, it probably isn’t. Branding software is a powerful extension to your efforts that will complete your martech stack and help your team stay organized and brand consistent. go.canto.com/software
Branding doesn’t have to be complex. Check out our Comprehensive Branding Guide to learn all you need to know about branding in 2020! go.canto.com/brandguide
A failed product doesn’t always result in a diluted brand. For dilution to occur, there must be a disconnect between this new, extended product and the brand. Think long term, uphold your brand image and prevent dilution. go.canto.com/dilution
All too often, brands play it safe. Brand differentiation is when brands are willing to take a chance and ignore the status quo – but how? One effective strategy is to tell your brand’s story. Craft a unique story and differentiate your brand! go.canto.com/differ
Many brands have fallen victim to information leaks. All it takes to avoid mishaps is one, simple thing – brand transparency. Establish brand transparency and be honest with consumers. go.canto.com/transpar
Brand recognition is when a consumer distinguishes a brand through identifiers. Visuals are usually the biggest identifiers – they provide an easy way to quickly recognize a brand. Create visual elements that engage consumers and encourage recognition! go.canto.com/recog
.@BCICotton works with cotton farmers and global brands to encourage sustainable cotton production. See how Canto helps the global communications team tell their story! #CustomeroftheWeekgo.canto.com/BCI
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