Meaningful Impact @csr
Podcast and Awards for purpose-driven leaders who strive to make a meaningful impact. MeaningfulImpact.com Joined December 2008-
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Ad agency @DDB_Worldwide proposed a million-dollar campaign to promote @CoorsLight by painting billboards on flat rooftops, even though no one would be able to see the #chillboards from the ground. Find out why at meaningfulimpact.com/podcast/chillb… or wherever you subscribe to podcasts.
Mattel has further evolved @Barbie from its original, unrealistic body shape into a broadly diverse product line. But Barbie wasn’t always so inclusive. To appreciate how far Barbie has come, listen to this episode at meaningfulimpact.com/podcast/down-s… or wherever you subscribe to podcasts
This pilot episode of the Meaningful Impact podcast tells the epic, behind-the-scenes story of @CocaCola's "Hilltop" ad -- better known as “I’d Like to Teach the World to Sing." Listen at meaningfulimpact.com/podcast/coca-c… or wherever you enjoy podcasts. #csr
As part of its Connected Learning Initiative, @ATT helped to bridge the digital divide by donating 300 computers to Muscogee Nation students in Oklahoma. To do so, AT&T partnered with nonprofit @compudopt and football legend @TroyAikman, a hometown hero. csr.org/news/att-conne…
For each Crest or Oral-B product purchased, @ProcterGamble is donating an oral healthcare product to a child in need (up to 500,000). P&G plans to partner with 400,000 dental professionals on #ClosingAmericasSmileGap for 20 million people by 2030. csr.org/news/crest-ora…
.@Albertsons is ‘fighting hunger and serving hope’ to overcome food insecurity. In 2023, the supermarket chain’s 'Fight Hunger, Serve Hope' initiative will provide up to 28 million meals for children in need. csr.org/news/albertson…
.@PetSmart and @PetSmartChariTs have won a Gold Halo Award for ‘Best Consumer Donation Initiative.’ The Gold Halo for PetSmart’s '10 Millionth Adoption Supported by Pet Parents' campaign was awarded at the 21st annual Engage For Good Conference. csr.org/news/petsmart-…
Timed to coincide with #WomensDay, @Ford released a mock ad which features a car called the Explorer Men’s Only Edition. The “ad” features a v/o by Bryan Cranston. Halfway through the v/o, he seems to realize that the faux car is a purposeful prank. #CSR csr.org/news/ford-news…
Wieden was perhaps best-known for coining Nike’s long-running Just Do It tagline in 1988. But within the advertising industry, Wieden was similarly well-known for inspiring creativity and celebrating each individual’s culture and diversity. csr.org/news/dan-wiede…
Prior to Hurricanes Fiona and Ian, @cvspharmacy reminded patients by text message, email, and phone to refill and pick-up prescriptions. @CVSHealth proactively stocked-up on emergency supplies (e.g., bottled water, batteries, and first aid products. csr.org/news/cvs-healt…
Congratulations to Marty Rodgers, who won the ACCP 'Champion for Change' Purpose Award. Marty Rodgers is Accenture’s market unit lead for the US South region. Rodgers founded Accenture’s Nonprofit Practice and has been with the company for 24 years. zurl.co/tGRc
At the Social Impact Awards ceremony held in Arlington, VA on April 20, 2022, PRNews honored Pfizer’s Caroline Roan as their CSR Professional of the Year. Roan’s approach to strategic philanthropy and responsible investment expands access to medicines. zurl.co/0Q78
Dow Chemical was honored as the first recipient of the Social-Impact Changemaker award, one of four innovation categories at the inaugural Corporate Citizenship Innovation Awards, organized by the Boston College Center for Corporate Citizenship. csr.org/news/dow-chemi…
Mixing news coverage with #CauseMarketing, FOX Corp. used its local network and cable television stations to announce a $1 million donation to the Red Cross for Hurricane Ian disaster relief. Viewers were then encouraged to contribute to relief efforts. csr.org/news/fox-corp-…
A #CauseMarketing partnership between @nature_org and @SKECHERSUSA allows the footwear company to prominently display The Nature Conservancy's logo as a 'seal of approval' on co-branded Our Planet Matters shoes. csr.org/news/sketchers…
Messaging for @PPG's Colorful Communities #CSR program supports the company’s brand positioning to "protect and beautify the world." PPG has completed nearly 400 Colorful Communities projects, impacting more than 7.4 million people in 42 countries. csr.org/news/ppg-color…
Addressing the #PinkTax, @cvspharmacy lowered prices by 25% on its store-brand CVS Health and Live Better menstrual products. Price equity for period products is part of @CVSHealth's HERe #CSR campaign, which aligns its services to women’s health issues. csr.org/news/cvs-pink-…
T-Mobile has awarded more than $5.5 million dollars to fund Hometown Grant projects in 37 states, 1.5 years into its 5-year, $25 million initiative. #HometownGrants support @TMobile's #5GforAll messaging and their "commitment to bring 5G to rural America." csr.org/t-mobile-homet…
For the 4th year, @subaru_usa's National #MakeADogsDay CSR campaign invites affinity with underdogs and dog lovers. Suburu's newest TV ad has aired more than 2,800 times. Ad spend to date is estimated at $5.6 million, yielding 614 million impressions. csr.org/suburu-creates…
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NON internet n'est pas saturé ! S'il l'était, on aurait de gros soucis à se faire pour la 4K qui arrive. OUI des sites ne marchent pas, mais c'est qu'ils sont développés avec les pieds. OUI c'est encore une manœuvre des FAI qui veulent voir disparaître la neutralité du net. ⬇️
Quand je tombe sur le compte Insta d’une bête de meuf
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