Daniel Parscale @danielparscale
Search engine marketer. Taco enthusiast, dad, death metal apologist, leftist. Find me on BlueSky: https://t.co/gldrAval4z linkedin.com/in/danielparsc… Minnesota Joined September 2008-
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Here's an issue I've never encountered before Client in the crypto space with ads running normally. Yesterday, campaign level targets changed to a specific conversion and switched to Max Conv. *All* campaigns stop serving, even those we didn't touch. Thoughts? #PPCchat
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Daniel Parscale retweeted
Surprising how much talk of max CPCs is happening with the DOJ investigation. Google is strongarming advertisers to abandon CPC bidding (seroundtable.com/google-ads-ind…) and set all prices themselves. First it was a move to eCPC, now it is smart bidding. These documents seem like…
Surprising how much talk of max CPCs is happening with the DOJ investigation. Google is strongarming advertisers to abandon CPC bidding (seroundtable.com/google-ads-ind…) and set all prices themselves. First it was a move to eCPC, now it is smart bidding. These documents seem like… https://t.co/q00ksjtyDm
Gotta love the Google flex of "increase your budget, you're not spending enough" followed by "limited by search volume" immediately after you increase the budget.
Might be a bug in @GoogleAds experiments - in an experiment that's currently running, I'm noticing what appears to be some clear miscalculations in the difference. Not just numerically wrong, but sometimes misrepresenting positive and negative deltas. #ppcchat
This is an astonishing revelation even by todays standards.
This is an astonishing revelation even by todays standards.
This feels straight from the AOL playbook circa 96
This feels straight from the AOL playbook circa 96
Curious what others think of this report by @WSJ. YouTube targeting has always felt a bit fishy to me, particularly because of the huge amount of junk on the GDN. Does this affect your thoughts on YT strategy or investment? searchenginejournal.com/google-youtube…
Are these Botch reunions any indicator of a potential These Arms Are Snakes reunion?
I've barely posted in the past several weeks and I find myself getting my first Twitter hand slap. @TwitterSupport I expect the answer is no, but is there a way to see the evidence that triggered this? It feels to have been in error.
Daniel Parscale retweeted
McDonalds Grimace Shake UGC on TikTok is unhinged. Always amazes me how trends like this catch on and are pumped by the algorithm. Def not what corporate planned for, but will probably still drive sales.
The caffeine spike hits me just as I realize we're about a week away from the death of Universal Analytics. Not a great vibe.
Daniel Parscale retweeted
This is a heck of a point--and a heck of a piece! slate.com/news-and-polit…
I get it but why does this feel slimy
Daniel Parscale retweeted
In the Paid Search Association Slack workspace @GinnyMarvin (@adsliaison) has confirmed Google is working to address the Google Ads outage & update the status dashboard. Sign Up Here to Join The Chat: paidsearch.org/membership/ Sponsored By: @JumpFly, @WeAreKlever, @Adalysis
Uh oh. Is Google Ads down for the rest of y'all? Always an exciting way to start the morning...
That sinking feeling that yea, maybe I should probably have just watched Succession.
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