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Data to Value: The Data Activation Agency @data_to_value

We Build Data Solutions for Marketing Excellence - We Collect, Transform & Activate your Marketing Data to help you Outperform your Competition datatovalue.com Remote Joined November 2021
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Data to Value: The Data Activation Agency retweeted
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Trackingplan (YC W22) @trackingplanco

a year ago

We're thrilled to collaborate with @runroom and @data_to_value for an exclusive event in Barcelona on October 1st.  If you're a marketing executive in Barcelona, this in-person event is made for you. Seats are limited, so secure your seat now! i.mtr.cool/jakbtxvmhu

Data to Value: The Data Activation Agency retweeted
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Rick Dronkers @RickDronkers

2 years ago

Still using scheduled queries to orchestrate your GA4 BigQuery export? You're missing out! You should really take a look at "Dataform", GCP's native serverless orchestration platform. My @data_to_value colleague @kriszkorpa has been publishing relentlessly about it. 👇

Data to Value: The Data Activation Agency retweeted
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Rick Dronkers @RickDronkers

2 years ago

🤖 AI is fun, but useful? How about generating thousands of Google shopping feed descriptions and titles optimized for #PPC in multiple languages?🚀 My @data_to_value colleague @kriszkorpa took a deep-dive and unleashed it's power for our clients. 👇 blog.datatovalue.nl/google-shoppin…

Data to Value: The Data Activation Agency retweeted
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Rick Dronkers @RickDronkers

2 years ago

Did some updates to the Notion DB I made with the new Google Tag parameters + recorded an explainer video. (P.S. I'm doing a webinar about all of this in ~2h from now!)

Data to Value: The Data Activation Agency retweeted
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Rick Dronkers @RickDronkers

2 years ago

On Wednesday the 27th (in 2 days!) I'm hosting a webinar about the new Google Tag and Settings Variables. This change should significantly impact how you implement your Google Analytics 4 (and probably in the future also your Ads) tags.

Data to Value: The Data Activation Agency retweeted
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Rick Dronkers @RickDronkers

2 years ago

One of the details I appreciate most about the new Google Tag Settings Variables is the UX around default Google parameters. This makes implementation life a bit easier and faster (and decreases the chance of typos).

Data to Value: The Data Activation Agency retweeted
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Rick Dronkers @RickDronkers

2 years ago

Recently set up your Google Analytics 4? Well... Get ready to improve it! 😅 Google launched the feature we were all waiting for: Settings Variables in Google Tag Manager. 🙏 I'm hosting a webinar about it all on September 27th! RSVP 👉 dtv.nu/googletagwebin…

Data to Value: The Data Activation Agency retweeted
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Rick Dronkers @RickDronkers

3 years ago

Should you use Google Analytics 4 Enhanced Measurements feature? @PeterSutarik thinks it depends 🤓😅 (probably not!). #googleanalytics4 dtv.nu/3JCvTvq

Data to Value: The Data Activation Agency retweeted
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Rick Dronkers @RickDronkers

3 years ago

🎉We're hosting a webinar on March 9th about the most common GA4 configuration mistakes we've run into so far. @kristaseiden is joining us to share the biggest pitfalls with regard to using the @googleanalytics UI when doing analysis. Are you joining? dtv.nu/3ZeEr0z

Data to Value: The Data Activation Agency retweeted
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Rick Dronkers @RickDronkers

3 years ago

Want to move your Server-Side GTM implementation from AppEngine to Cloud Run (with a Load Balancer) but not sure where to start? @kriszkorpa wrote a step-by-step for you! dtv.nu/3m0utS5

Data to Value: The Data Activation Agency retweeted
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Rick Dronkers @RickDronkers

3 years ago

4️⃣ options agencies have with clients: 1️⃣ Fight & circumvent privacy regulation & privacy tech. 2️⃣ Adopt privacy regulations and handicap your MarTech. 3️⃣ Ignore it all. 4️⃣ Try envisioning and building a new MarTech with Privacy by Design infrastructure.

Data to Value: The Data Activation Agency retweeted
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🎙 Life after GDPR Podcast @LifeAfterGDPR

3 years ago

We’re 🧠storming about the future of the podcast. One idea we’ve got, is to create a new season with 1 ep. for each step a company needs to take on their journey towards taking data privacy for digital marketing seriously. But would love to hear other ideas or feedback first!👇

Data to Value: The Data Activation Agency retweeted
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Rick Dronkers @RickDronkers

3 years ago

Data-Driven Marketing is easy right? You just decrease Cost of Customer Acquisition, and increase Customer Lifetime Value! Or is it?

Data to Value: The Data Activation Agency retweeted
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Rick Dronkers @RickDronkers

3 years ago

We're expanding at @data_to_value soon! lmk if you need help with: 👉 Server-Side GTM implementations 👉 Custom Data Integrations 👉 "Conversion API" implementations 👉 Marketing Data Warehouse creation on Google Cloud Platform 👉 Migration from Univeral Analytics to GA4

Data to Value: The Data Activation Agency retweeted
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Rick Dronkers @RickDronkers

3 years ago

If you are trying to decide if you want to continue to use Google Analytics 4, this framework might help. It's what I've been using to guide clients with this decision. I wrote a blog post explaining in (see tweet below).

Data to Value: The Data Activation Agency retweeted
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Rick Dronkers @RickDronkers

3 years ago

#hiring We're looking for reinforcements at @data_to_value! If you want to help @PeterSutarik and me in building solutions that help turn our clients' marketing data into business value, let me know! We're looking for a: - Data Implementation Specialist - Marketing Data Engineer

Data to Value: The Data Activation Agency retweeted
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Rick Dronkers @RickDronkers

3 years ago

I'm looking for a freelance content creator / manager for @LifeAfterGDPR and @data_to_value. More details here: linkedin.com/posts/rickdron…

Data to Value: The Data Activation Agency retweeted
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Rick Dronkers @RickDronkers

3 years ago

Its launch day! 🚀 @kristaseiden and I really excited to launch the brand new GA4 Technical Deep-dive course today! Learn the ins and outs of technical implementations & debugging, plus, get BONUS implementation office hours! Check it out: krsta.me/3EOjCjK

Data to Value: The Data Activation Agency retweeted
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🎙 Life after GDPR Podcast @LifeAfterGDPR

3 years ago

Any of our followers attending MeasureCamp Amsterdam? @MeasurecampNL If you’re planning a talk, let us know the topic in the replies below👇.

Data to Value: The Data Activation Agency retweeted
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Rick Dronkers @RickDronkers

3 years ago

Google has launched new privacy features for GA4 (as they announced they would). I'll sum it up in this thread: support.google.com/analytics/answ…

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