davefletcher @davefletcher

Founder & DEO of @TheMechanism. Top 50 Creative CEO's to Watch. Entrepreneurial creative, compassionate futurist and enslaver of technology. TheMechanism.com New York Joined June 2008

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davefletcher @davefletcher

2 weeks ago

The current national mood is in such disarray that now actual hillbillies think they have the right to riot over a Cracker Barrel logo redesign #crackerbarreloldcountrystore

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davefletcher @davefletcher

4 months ago

You asked for it nerds. the-sun.com/tech/14154197/…

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Online AI models scrape the internet without separating the fact that the web contains decades of facts and falsehoods coexisting - which language models translate into a well-intentioned Frankenstein, resulting in “intelligence” returned, hardly intelligent yet wholly artificial

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davefletcher @davefletcher

9 months ago

My explanation of the recent drone sightings in New Jersey. youtube.com/clip/UgkxXAPRt…

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davefletcher @davefletcher

10 months ago

When you continually change course, eventually you just go in circles. —- #nobodycaresabouthashtags

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davefletcher @davefletcher

11 months ago

You’ve got to give this one last chance, or you will lose everything you may not be aware you already have #vote #voteForOurFuture

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davefletcher @davefletcher

12 months ago

Just because you have a plan doesn’t mean it’s a good plan.

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davefletcher @davefletcher

a year ago

We live in a fantasy world where ideologues push agendas and lies into our brains from every direction thanks in large part to social media. Sheep with wolves for shepherds. #lies #MediaBias

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davefletcher @davefletcher

a year ago

Technology eats us

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davefletcher @davefletcher

a year ago

fastcompany.com/91172932/the-h… I remain critical of this branding despite the implied historical nods. The kerning adjustment displays post-launch creative tinkering due to the time constraints to get this design out there as fast as possible. I want to see the brand book.

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davefletcher @davefletcher

a year ago

Pet peeve. Someone who completely changes their opinion on something has completed a “180” not a “360” - a person that “does a 360” is just dizzy not opinion-altered.

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davefletcher @davefletcher

a year ago

We live in a society where the number of unknown friends you have is actually a status symbol. Let that lonely thought sink in next time you’re checking your follower count on the socials.

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davefletcher @davefletcher

a year ago

We’re all being crushed by information overload

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davefletcher @davefletcher

a year ago

I watched Unfrosted and found it to be absurdly delightful from start to finish. A nearly family-appropriate, silly romp that feels like it’s from the Seinfeld universe. The vitriol from the critics seems like axes are being grinded at the director for reasons unknown. #Unfrosted

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davefletcher @davefletcher

a year ago

In a post 1984 ad world, #apple has rarely had to call on the services of crisis PR team. It will be interesting to see how they handle the backlash from #crush. I expect that to save face they will cower under the weight of this unnecessary controversy rather than hold steady.

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davefletcher @davefletcher

a year ago

People cannot successfully rebrand anything without scrutiny. The mediasphere encourages too many opinions with both just and unjust critiques of creative output. At this point, let A.I. give it a go. It has a significantly thicker hide than humans anyway. #branding #Design

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davefletcher @davefletcher

a year ago

This explains perfectly why the web industry I left behind is in shambles. Half-assed, incompetent agencies are hired to put up imperfect user experiences. For example, clicking “Learn more” on us.coca-cola.com/products/coke-… returns a 404 error #uidesign #cocacola