@dbrand Won't be working with dbrand until that original tweet is deleted, at least. You're allowed to make shitty jokes, but the internet has made it pretty clear what it think about this one, and the harm from it is unnecessary I've been around long enough to see a LOT of versions of this in my years. Apologies on the internet tend to come in pairs. The first apology is usually rushed, and later regretted. The second, after some time, is usually more measured and reflective. I'm definitely not asking for a second apology, but I'm definitely asking for the reflective part
Fair enough. We left the offending tweet up because we didn't want to seem like we were sweeping this situation under the rug. We recognize that our original tweet went too far and created a platform for hateful discourse. Given that we've already buried the hatchet with Bhuwan, we're good to delete the tweet and be more mindful going forward.
It's super easy to look at a reaction and then decide you were joking. Maybe people should preface their jokes with "I'm just joking..." kind of like how they say "no offence" and then proceed to offend you in unimaginable ways. Announce your joke! Intend your puns. Don't be a coward 😂
It took one of your biggest partners to call you out for you to do the right thing. You know what, too late. I will never buy any of your products, nor will I ever recommend you to anyone I know. The way you handled this entire situation was poor. I don’t understand how a company as large as yours can be so tone deaf. I know you like to be edgy and “funny”, but when you get called out for something like this, instead of lashing out more at people in the comments, you should have come down off your high horse and paid attention! The respect is gone, and the damage is irreparable in my opinion. What a massive fail.