Cooperatives prioritise people over profits, offering democratic control, fair wealth distribution, and long-term sustainability, meaning all members have equal say in decision-making processes. This democratic control ensures that decisions benefit the members rather than a few shareholders. Amul is one of the pioneers of the model in India. A very good reference video to understand their value system by @thinkschoolbot : Amul’s secret e-commerce plans decoded with... youtu.be/Q2wkOtWH7HI?si… via @YouTube