Massive repositioning exercise for our SaaS Collect testimonials -> Happy customers and their testimonials We've spent the last 4 weeks making a series of changes to Senja that focus our product on your happy customers. Key to this is grouping all the testimonials from one customer together. You can find a customer and all their social proof - every testimonial, review, and social posts they've made about you. We've increased the size of the customer avatars to help the platform feel more customer-centric. The testimonial viewer screen is now a customer viewer. From here you can select a testimonial and quickly see dynamically-generated visuals to share and promote your business. This is supported by merging advanced search and invites into one screen. You can now easily see who you've invited, their invite status, and their testimonial when it arrives. In terms of discoverability, advanced search was located on another screen which just replicated the main view. We found a graceful way to introduce this into the key screen (and means we can remove it from the menu). This brings more powerful search to everyone and ensures people can find the testimonial they need when they need it. To support this we've massively upgraded our invites system. Our customers can now invite by pulling customers directly from their Mailchimp account, with many more integrations coming soon. Lots of small changes that add up to a product we're more proud of than ever Here's some visuals What do you think? #buildinpublic
@helloitsolly We're doing a positioning exercise ourselves based on @aprildunford Obviously Awesome book. But although I did look at testimonials (i'm using Senja) I found the answers to 'what alternatives would you use if we didn't exist?' much more signaling
@digitalbase @aprildunford Yes I always ask that for my landing page roasts: what is your current flow or process?
Launched a @refiner survey to a list of 40 identified best customers. As an incentive told them I'd ship a copy of Obviously Awesome (a must-read for PR/comms professionals anyway). So far only 20ish responses but they are high signal and will be used as an important input for the next steps of the positioning exercise. I could keep talking about this but let me know if there are any specifics you want to know about? I do not consider myself an expert at all...
I love seeing people DIY-ing Dunford’s positioning methodology in the wild! I’ve led and been a part of 10+ GTM workshops with a heavy emphasis on positioning for 1-5 yo B2B SaaS startups and every single one was so insightful. A month later, how’s it going? I hesitate to call myself an expert in anything but I definitely have a lot of experience with this so let me know if you have any questions.