Anna @digitalm_kcl

Digital-only brands need to have great customer service and distribution in place to compete with companies which have b&ms and keep customers coming back without the experience of an actual physical store. #KBSdigital

Is facial recognition following our movements the next step in the technological advancement journey and will become a popular marketing tool? And will brands have to shout their customers name from every corner just so that they pay attention? #KBSdigital

A question that maybe isn’t asked frequently enough nowadays - is big data ethical? Is selling and buying them? Customers agree to provide personal information willingly but too often it’s an automatic response rather than a „privacy calculus” (cost-benefit analysis). #KBSdigital

3 aspects of gamification make people more motivated to act: objective, choices and people ( youtube.com/watch?v=UyyDsQ…) and to create a good game you will need need mechanics, dynamics and emotions (youtu.be/oSMKmUZ52yY) #KBSdigital

VR and other gamification tools can be the new, creative, technologically-advanced way to do marketing, however there are a lot of things to consider, like ease of use or whether a customer will actually be able to take in the advertising they’re being shown. #KBSdigital

Million followers fallacy means that although that is how many people “follow” your profile, it doesn’t mean they actually read what you’re posting. Marketers have to find different ways to measure their digital media campaigns and go more indepth in their analyses. #KBSdigital

Buzzfeed is a good example of a company that stays on top of the trends and adjusts their actions accordingly and therefore I believe they aren’t just a fad, but will actually continue entertaining for a long time. #KBSdigital

ASICS have been positioned well as a true sport high performance brand for a while, but can this be enough to stay on the market competing with giants like Nike, who take over the more lifestyle position? Do they want to just do it? #KBSdigital

Googling may seem like you’re searching the web and choosing options best for you, but actually - the search engine “knows best”. Knowing how it works can in turn help companies optimise their strategies and best utilise this tool. #KBSdigital

Is this what it will boil down to - big data and predictive algorithms defining our lives? #KBSdigital wired.co.uk/article/chines…

Making a boring everyday low-involvement product into something that people want to talk about takes good understanding of target group, creative idea and its successful implementation. Who would have thought that mustard can gain so much attention from youngsters? #KBSdigital

Keeping luxury brand image should also extend to digital communications: what you say, how you say it and the way you interact should be consistent with all other communications and company’s positioning. #KBSdigital