Direct Agents @directagents

Automation is the new normal, but efficiency alone isn’t enough. Creativity is what makes brands unforgettable. Our latest DT article, "The Human Touch: Why Creativity Still Wins in an Automated World, shows how to strike the balance" ⚡️ Automation = predictable, but risks…

Reddit isn’t just another platform, it is where decisions are being made. With 110M+ daily active users, it’s become a key step in the buyer journey. Lower CPCs, higher intent audiences, stronger trust, and top Google rankings make it a powerful space for marketers to build…

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As AI-driven platforms reshape how people discover brands, staying competitive means having AI Search Optimization strategies that win. Our team helps brands future proof their visibility with tailored services, covering everything from audits to implementation and ongoing…

Happy Labor Day! 🎉 We’re so proud of the dedication, creativity, and hard work our team brings every day. Thank you for the passion and commitment that drives us forward.

Reddit is becoming the first stop in the consumer journey. In our latest article, "Reddit First: How Communities Now Define the Consumer Journey", we explore how brands could use this shift to earn trust and drive growth. 🔍 2 in 3 U.S. consumers use Reddit as a search engine…

In our latest case study, we highlight how a global personal care brand unlocked a 418% ROAS increase by rethinking its Amazon advertising strategy. We created tailored product campaigns , refined performance through real time bid adjustments, and maximized Amazon’s native…

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UGC isn’t just everywhere it’s outperforming traditional ads for a reason. ✨ Built on Trust: UGC feels real, not staged. Consumers are 2.4x more likely to see it as authentic compared to branded content. 📱 Native to the Feed: Instead of interrupting, UGC shows up like content…

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Our EVP, Megan, is breaking down Home Depot’s latest retail media move and why it matters for marketers. Through a new partnership with Yahoo’s DSP, Home Depot’s shopper data can now be used across CTV, display, digital audio, and video. For endemic brands, this is about…

Clicks, likes, and impressions can look like momentum, but if they aren’t tied to growth, they risk eroding marketing’s credibility. In Our latest article "Rebuilding Marketing Credibility: How Marketers Can Shift From Vanity to Performance Metrics" we explore how shifting from…

For B2B marketers, reaching highly targeted audiences of decision makers is key. We specialize in tailored Account Based Marketing strategies that turn wishlist prospects into MQLs and paying customers. Our ABM approach cuts through the noise with data enriched targeting and…

Our EVP, Megan, just returned from eTail Boston, where three big shifts in eCommerce stood out. 1. Loyalty programs are no longer just perks. They’re becoming the engine for clean data, repeat behavior, and a buffer against rising acquisition costs. 2. Omnichannel strategies…

The Retail Roundup is your insight driven wrap up of the latest e-commerce trends, platform updates, and strategic moves, helping you stay ahead of what’s new and what matters for your brand. 🛒 Walmart launches AI tools for shoppers, staff, and suppliers 🏷️ Target ends…

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Retail media costs are climbing but the returns aren’t keeping pace. In our latest article, "The retail media disconnect: why your spend isn’t paying off", we explore how brands could close the gap between investment and impact. 🗂 Siloed data 🖼 Constrained creative 🔄…

Our team is excited to attend the CRC eCommerce Summit in San Diego, California from September 10–11! 🌟 We’re excited to connect with industry leaders and attend impactful sessions on omni-channel shifts, retail media, and digital innovations, delivering insights that help…

We're thrilled to announce that Direct Agents has partnered with FreeWheel ,Comcast's advertising technology division, to launch our new in-house programmatic solution! Here's what this means for our clients: ● Custom algorithms tailored to each client's unique performance…

Creator media is evolving and so is the role of the brand. In our latest article, "From Feeds to Screens: The Next Phase of Creator Media", we explore how Samsung’s FAST channels are changing the shape of the creator lifecycle, and why it could matter for marketers. 📺 New…

Old attribution models don’t work in today’s privacy-first world and marketers are feeling it. In our latest POV, “Attribution Meltdown: How to Navigate Marketing Measurement in 2025”, we break down 🔍 Why attribution is marketing’s biggest challenge today 🛠️ The privacy-first…

Our team is headed to eTail East in Boston from August 11–14! 🏙 We’re looking forward to connecting with retail and e-commerce leaders to dive into the latest in omnichannel strategy, performance marketing, digital experience, and more. ✨ Interested in meeting with our team?…

Our team is headed to eTail East in Boston from August 11–14! 🏙 We’re looking forward to connecting with retail and e-commerce leaders to dive into the latest in omnichannel strategy, performance marketing, digital experience, and more. ✨ Interested in meeting with our team?…