345 | Finding Hidden Opportunities in Customer Behavior | with Sam Shames This episode of Honest Ecommerce delves into the journey of Sam Shames, Co-Founder of Embr Labs, as he transforms an MIT prototype into a pioneering hardware company. Discover how Embr Labs sold over 200,000 units and secured $66M in funding by tapping into customer behavior insights. - Uncover early lessons in subscription models. - Learn about connecting through founder communities. - Explore brainstorming methods for addressing real pain points. - Understand the significance of customer feedback through thousands of emails. - Discover the decision-making process when demand becomes clear. - Gain insights into understanding various customer segments. - Learn about raising angel and pre-seed funding. - See how early feedback helps build community. - Explore preparing for manufacturing before crowdfunding. - Understand the importance of showing value instantly on the first try. Quick Action Items: - Identify and engage with your early adopters to build a loyal community. - Leverage customer feedback to refine your product offering. - Prepare manufacturing and logistics plans well in advance of launching. Consider this: How can you leverage hidden opportunities in customer behavior to enhance your own business model and drive growth? Listen to full episode: podcasts.apple.com/us/podcast/hon… ---