They Bought a 'Hated' Shopify App for 2X Revenue (Now Worth Millions) Andrew Le and Tu Pham saw potential where others saw failure. In 2015, they acquired Edit Order, a struggling Shopify app, for just twice its revenue. Fast forward to today, and they've rebranded it as Cleverific, transforming it into a multi-million dollar success story. Discover how they turned a "hated" app into a powerhouse. - Acquired a distressed app at a low cost, leveraging its potential. - Focused on addressing key user pain points and improving functionality. - Rebranded the app to Cleverific, enhancing its market appeal. - Prioritized customer feedback to drive development and improvements. - Developed a strong marketing strategy to reposition the app in the market. - Leveraged partnerships and sponsorships to boost brand visibility. - Emphasized a user-friendly design to attract and retain customers. - Invested in a skilled team to support the app's growth and innovation. Quick Action Items: - Identify potential in distressed assets and consider acquisition opportunities. - Prioritize user feedback to guide product development. - Develop a robust marketing strategy focused on rebranding and repositioning. What untapped potential might you uncover by looking beyond the surface of struggling ventures? Listen to full episode: podcasts.apple.com/us/podcast/the… ---