How Halfdays Turned Community into a Growth Engine - with CEO Ariana Ferwerda Discover how Halfdays, a community-centric DTC brand, skyrocketed its growth by 10x in just one season. Join Ariana Ferwerda, CEO of Halfdays, as she reveals the secrets behind their community-first approach and the strategic decisions that fueled their success. - Ariana Ferwerda shares her journey of founding Halfdays and achieving product-market fit quickly. - Halfdays grew 10x from their first to second season, thanks to a strong community focus. - The brand deviated from the typical DTC playbook, emphasizing community from the start. - Ariana discusses how to operationalize community at scale, including their ambassador model. - Insights into when to leverage community versus performance or influencer marketing. - Learn how Halfdays measures the impact of their community-led initiatives. - Understand the common mistakes brands make when engaging with community without clear purpose. - Discover when a community-led approach may not be the right fit for a brand. Quick Action Items: - Analyze your current community engagement strategies and identify areas for improvement. - Experiment with ambassador models to enhance community involvement. - Measure the impact of community initiatives against other marketing efforts. How can brands ensure they have a clear reason before diving into community-building efforts? Listen to full episode: podcasts.apple.com/us/podcast/mar… ---