What's the best (and worst) e-Commerce niche right now? In the latest episode of The DTC Hotline, Richard Gaffin, Tony "The Chopper" Chopp, and Luke "The Weatherman" Austin dive deep into the dynamic world of e-commerce. They offer unfiltered insights into tackling today’s most pressing challenges and opportunities in the digital marketplace. - Discover what to do when your top-performing Meta campaign suddenly tanks. - Learn the "3 Ps" framework—payment, policy, pixel—to diagnose performance issues. - Understand how to challenge brand restrictions to foster creative diversity. - Evaluate the effectiveness of top-of-funnel strategies like add-to-cart optimization. - Hear expert opinions on which e-commerce niches to pursue or avoid today. - Get tips on building campaigns that earn trust and convert shoppers. - Uncover methods to inspire lasting customer loyalty. - Gain direct answers to real questions from e-commerce operators. Quick Action Items: - Implement the "3 Ps" framework to troubleshoot campaign performance. - Reassess your creative strategies to allow more diversity within brand standards. - Explore new niches with a focus on market trends and consumer demand. Are you ready to elevate your e-commerce strategy? What niche would you dive into next? Listen to full episode: podcasts.apple.com/us/podcast/eco… ---