S13 E9: Real DTC Stories to Learn From Dive into the world of Direct-to-Consumer (DTC) branding with Nik, the renowned DTC Guy, as he joins Scott on the Highland Podcast. Revealing insights from his career, Nik shares strategies that have helped scale brands like Hint Water and Rare Beauty. - Discover the "drunk grandma test," a tactic to simplify brand messaging. - Learn the balance between organic and paid growth in marketing. - Understand the importance of creative testing for brand success. - Identify common pitfalls brands face when scaling too quickly. - Hear real-life success stories and lessons from Nik’s experiences. - Explore how AppLovin can boost your brand’s visibility through mobile games. - Gain insights into building trust and capturing consumer attention. - Discover resources like the Limited Supply YouTube page for more tips. - Stay updated with Nik’s latest thoughts on the Limited Supply Slack Channel. Quick Action Items: - Simplify your brand message using the drunk grandma test. - Balance your marketing strategy with both organic and paid growth. - Regularly test creative approaches to see what resonates with your audience. As you absorb these insights, consider: how can your brand simplify its message to be instantly understood by anyone? Listen to full episode: podcasts.apple.com/us/podcast/lim… ---