The GTM Architect 👾| Helping B2B founders design revenue systems | 2x SaaS founder, 7-figure ARR 🚀
Free playbooks: https://t.co/wfnOWYjqWg San Francisco Bay Area, CAJoined August 2025
Startup life is hard.
Just in the last 24 hours, I've spoken with 2 founders.
One: leading a team of 50, growing 80%, but runs out of money by Jan unless they can pull off an impossible fundraise.
Two: leading a team of 20, building solid products. Counting down the days…
Which is more effective for scaling small businesses? AI or human effort?
Of course, it's a trick question.
You need both.
But you need specific human expertise with knowledge of business context, sales and marketing strategies, and who knows how to apply that to select from…
STOP trying to make your product an all in one solution.
(It’s hurting your business)
Here’s how I’d position my product for success:
Your instinct is to build software that does EVERYTHING (because you do everything)
This is WRONG. Here's why:
> You don't understand the…
below is my shortlist of startup sales learnings over the years ...
these are less obvious and under-discussed
1. 0-1 sales talent does not exist. Founders, this is you.
2. Product/market fit is (almost) always found in adjacent markets. Don’t handcuff yourself to Day 1 market…
Is vibecoding the end of SaaS?
This qn has been on my mind for months.
MVPs can be built at a fraction of the time and cost of when I first became a founder (10 years ago).
Trial and error cycles are much more compressed.
PLUS the average person is now able to get much more…
Tried Lindy.
Gumloop.
Zapier.
Make.
Still keep coming back to n8n.
Much better for finetuning different LLMs at different stages of workflows. Outputs of the LLMs.
And how data flows through each process.
Am i just being a tool snob?
GTM Architects are
- Sales and marketing people skilled at strategy and engineering.
- Engineers who have strong business acumen and strategic sense.
- Strategists who can get their hands dirty and implement sales and marketing campaigns and build tools for success.
As a…
Silicon Valley founders have warm intros. The rest of us need better systems.
I moved to the US with 3 young kids and zero network.
I had no choice but to build my Go-To-Market from scratch.
That GTM system brought in >$100K in 12 months.
I wish I could say it was pure,…
🚨 TinySeed Fall Accelerator batch applications are officially open Sept 1-9! 🚨 Head to tinyseed.com/apply to apply, and join us on YouTube this Wed for an application Q&A: youtube.com/watch?v=n7KIbx…
Everyone says founder-fit is crucial in any startup.
I am much more technical than most in sales & marketing.
I am much more business-driven than most in product & engineering.
What should I build next?
Quick thought: As SaaS founders, we often chase the latest trends. But what if the real gold lies in mastering the fundamentals?
Old school businesses run on simple products, smart distribution and good profit.
Sometimes less is truly more.
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