Helping PE Firms maximize exit value with investor-grade data architecture.
Let us open your data can of worms before your buyer does.scale.crawfordmcmillan.com Vienna, VAJoined May 2025
Your PE portfolio company has 18 months to exit.
Your data lives in 12 different systems.
Your CFO just asked for a unified P&L.
It doesn't exist.
This is the moment most Operating Partners realize they have a problem.
I've seen this movie too many times. The ending is…
Trust metrics exist beyond your CRM data. AI analysis of social sentiment can now quantify relationship capital, revealing patterns invisible to traditional analytics systems.
Our conversation with insightful data strategist Lauren Gibson shares more on the latest episode of…
Do we really care about our privacy?
The data says no.
Analysis of downloads and spending patterns reveals a stark contradiction between what people say about privacy and how they actually behave.
Our conversation with experienced data analyst provides context on the latest…
The rise of "vibe marketing" isn't random - data shows business decisions increasingly rely on human connection metrics.
Research indicates trust-based relationships are becoming quantifiable drivers of business outcomes.
Our conversation with thoughtful marketing analyst goes…
Only 22% of brands measure trust at board level, yet those that do achieve 3x stronger profits.
McKinsey's 2024 data reveals why engagement metrics alone are becoming obsolete in the age of AI.
Our conversation with insightful data researcher explores further on the latest…
What if authentic human connection is now the scarcest resource on LinkedIn?
Data shows AI-generated content has created a premium value for real conversations that follow specific frameworks.
Our conversation with insightful networking expert Lauren Gibson explores further on…
"We fired nice people and blew up rockets: The brutal growth strategy that actually works"
Watch now: youtu.be/KbNxvFGaHpw
Dmitri Adler shared this refreshingly honest approach to building Data Society:
"The customer is happy, we're happy with you. The customer isn't happy?…
The protein myth: data shows most people don't need 150g daily. Research reveals everyday exercisers require significantly less protein than professional athletes, with excessive intake potentially hindering weight loss goals.
Our conversation with passionate dietitian Allison…
What if the data behind nutrition success isn't about calories at all? Research shows mindset patterns predict weight management outcomes 3x better than diet plans alone.
Our conversation with passionate dietitian Allison Tallman reveals more on the latest episode of Transformed…
The cynical but effective secret to organizational transformation
Watch now: youtu.be/KbNxvFGaHpw
Dmitri Adler shared this uncomfortable truth about driving change:
"The best way to transform an organization is to bring in somebody who doesn't have a vested interest in…
The data is clear: Your team ignores strategy not because they don't understand it, but because your actions don't match your words.
I was fascinated by what strategic expert Dmitri Adler revealed on our most recent episode of the Transformed with Data podcast:…
What if weight loss isn't the key to a healthy future? Data reveals surprising truths about living longer and stronger.
I was stunned by what brilliant dietitian Allison Tallman shared on our most recent episode of the Transformed with Data podcast: youtu.be/K_rQ8bFEvkw
What…
Did you know eating more could actually help you lose weight? Research reveals the shocking truth about metabolism.
This is something I discovered talking with brilliant dietitian Allison Tallman:
youtu.be/K_rQ8bFEvkw
Dietitian Allison Tallman shatters diet culture myths in…
Shocking data: The ONE number destroying your metabolism forever
Watch now: youtu.be/K_rQ8bFEvkw
Nutritionist Alison McLaughlin reveals why our obsession with a single metric—weight—is setting us up for metabolic disaster:
"The 'summer bod' concept puts everything in a…
The group that consistently outperforms engineers? Children.
Watch now: youtu.be/KbNxvFGaHpw
I shared this fascinating observation about innovation with Dmitri:
"Outside of structural engineers, the group that consistently performs well in building challenges is kids—because…
We threw away the founder-knows-best playbook and grew 10x faster
Watch now: youtu.be/KbNxvFGaHpw
Dmitri Adler revealed the counterintuitive approach that supercharged Data Society's growth:
"Our secret to success was rather than thinking that we as the founders are so smart…
"The most dangerous words in business: 'This is my vision and I won't change it'"
Watch now: youtu.be/KbNxvFGaHpw
Dmitri Adler shared a venture capitalist's observation that turns conventional wisdom on its head:
"The entrepreneurs most likely to fail are those dogmatically…
"Amazon's biggest successes were built by teams of just 11 people"
Watch now: youtu.be/KbNxvFGaHpw
Dmitri Adler shared this stunning insight about Amazon's approach to innovation:
"Andy Jassy gave an interesting interview where he talked about Amazon's ethos. When he looks…
"The dirty secret that's burning out data teams everywhere"
Watch now: youtu.be/Kcc475rcSiU
Dia Adams opened up about the psychological challenges of leading change:
"Any work that involves change and rapid transformation can be taxing emotionally. You feel like you're…
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