Rudra @git_rudra

Google ads for Ecom brands. Get your free audit and guaranteed results in 30 days or no fees. calendly.com/rudra-paid-ads… Joined June 2023

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Rudra @git_rudra

2 days ago

Google Ads ≠ just running Shopping campaigns. Truth in 2025 👇 Google automates everything (PMax, Smart Bidding) Edge = your data + structure KPI = NCAC + LTV (not just ROAS) Most brands don’t get this. That’s why they burn cash.

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Rudra @git_rudra

5 days ago

Your titles tell Google what your product is. They also tell Google which searches to show it for. Here’s the problem: The highest-converting search terms usually aren’t in your titles. Fix that → better traffic → better ROAS.

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Rudra @git_rudra

6 days ago

Most eCom brands lose money on Google Ads because they jump into broad match too soon. Broad match only works after Google has enough conversion data. If you’re spending under ~$10k/month, it’s just burning cash. Start narrow. Train the algo with clean data. Then scale.

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Rudra @git_rudra

2 weeks ago

Scaling w/out a fallback = roulette in Google Ads. For eCom, it can tank performance below baseline. Fallback levers I use: • Standard Shopping backup • Search/DSA safety net • Margin-based budget splits Scale w/ safety nets, not blind bets.

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Rudra @git_rudra

2 weeks ago

Account history ≠ performance. Insight does. I’ve revived paused campaigns to beat new builds by: fixing conversion goals (quality-only) tightening negatives & query mapping resetting bidding targets to match margin/LTV segmenting budgets by profit Don’t rebuild by habit.

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Rudra @git_rudra

2 weeks ago

2025 = rising CPMs + CPCs → higher CAC. Brand owners can’t just chase ROAS anymore. You need a profitability-based ad setup: Margin LTV Bottom-line impact Scale is irrelevant if it isn’t profitable.

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Rudra @git_rudra

2 weeks ago

EU advertisers spending 10k+/mo: Run Shopping Ads via CSS. → 10–20% CPC reductions in auction → More room to scale → Low-effort, high-leverage move No reason to leave this on the table.

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Rudra @git_rudra

2 weeks ago

Feed duplication in Shopping Ads = fast scale But… it drags in irrelevant traffic over time. The only way to make it work long-term? A strong negative keyword game.

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Rudra @git_rudra

3 weeks ago

In Demand Gen, Platform Comparable Conversions = 100% attribution if an impression was seen. Good as a lead indicator, not a profitability metric. Don’t mistake it for true ROAS.

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Rudra @git_rudra

3 weeks ago

Audience layering in Google Ads “observation” is only useful if you’re specific. Broad segments = blind targeting. Pick the sharpest audiences → gather insights → then scale.

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Rudra @git_rudra

3 weeks ago

Don’t forget to exclude TV screens from your PMax placements. For most e-com & lead gen, it’s wasted spend. Small setting, big impact on performance.

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Rudra @git_rudra

3 weeks ago

Google Ads fundamentals stay the same: Keyword intent → Ad copy → Landing page. Automation can change how we run campaigns, but this alignment is still the foundation of great performance.

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Rudra @git_rudra

4 weeks ago

Most marketers chase 6-12 month wins. But brand building takes 2-5 years. Short-term focus burns budget and misses the bigger game. Strong brands have a clear point of view that connects to what people want - selling more than a product. Basics > Novelty. #BrandBuilding