James Greenfield @gradiate
CEO & Founder @studiokoto. koto.studio BRN | LDN | LA | NY | SYD Joined October 2007-
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This article about A24 is a great read on the business of creativity - newyorker.com/magazine/2025/…
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Thanks to Katy Cowan for having me on the excellent @creativeboom podcast to talk about 10 years of @studiokoto I really enjoyed the conversational approach. open.spotify.com/episode/2YUv0t…
A global brand transformation of Amazon. 18 months in the making. 50 sub brands. One of the most epic jobs of my career - koto.studio/work/amazon/
Are you more Pep, more Mourinho… or Sean Dyche? Last week, I had the pleasure of sitting down with @Design_Week to reflect on 10 years of Koto. designweek.co.uk/i-was-never-th…
Too many startups rush their name. Here's some thinking from us on how to set yourself up for naming success.
Too many startups rush their name. Here's some thinking from us on how to set yourself up for naming success.
I am working with a client on content thinking. I’m interested to understand more about podcast consumption. How much time do you spend listening to podcasts in a week?
This Saturday 17th August I am speaking online at Medium Day on The Case for Rational Optimism. You can find out more at mediumday.com. My talk will be at 1:00PM EST / 6:00pm BST / 7:00PM CET.
James Greenfield retweeted
Three weeks today until we welcome @gradiate from @studiokoto to Glasgow for an evening of creative chat at Gab alongside Laura from @needthinking_ @BrodaDemi01 and our host Eilidh Mackay. Looking forward to this one a lot. - 📷 @studiokoto
James Greenfield retweeted
Introducing Fitbit Ace LTE, @Google 's first connected kids' smartwatch! With 4G LTE and tons of games, it’s Bold, Playful, Weird, and Lovable. Full case study —> koto.studio/work/fitbit-ac…
Time flies. Shout out to @richlyons_ , @jamescullen123, @joweyroden and Tim who's too cool for X. What a team. Here's my hastily put together deck sketch printed on a gallery wall. Wish I had redrawn that person…
Time flies. Shout out to @richlyons_ , @jamescullen123, @joweyroden and Tim who's too cool for X. What a team. Here's my hastily put together deck sketch printed on a gallery wall. Wish I had redrawn that person… https://t.co/gtwpwTTEZ7
James Greenfield retweeted
Gab 37 lineup... now complete - We'll be joined by @gradiate @studiokoto Laura from @needthinking_ product designer @BrodaDemi01 and our host Eilidh Mackay. We'll be taking over the theatre space at The Social Hub in Glasgow (pic below) on 5th Sept - tickets out next Wed.
James Greenfield retweeted
GAB37 | Thurs 5th Sept - We're delighted that James Greenfield @gradiate form @studiokoto will be joining us for an evening of creative chat in Glasgow. - More info & tickets out soon to the Gab mailing list. Hopefully see some of you there - looking forward to it.
I’m not sure you can just roll out your B2B chemical brand on B2C household products and expect it to work. Even if you do sponsor the cycling and own Manchester United.
James Greenfield retweeted
Congrats to @theorycraft_inc on the launch of SUPERVIVE: a neon-apocalyptic hero BR where strategic, explosive shootouts meet a new era of storm chasing hunters. We worked with the crew to craft a suitably neon identity. Both the game and animated intro by @thelinestudio are…
In 18th century Spain 500 priests were asked to draw a map of their local area, with many never having seen a map before, the results are fascinating escapethealgorithm.substack.com/p/should-this-…
James Greenfield retweeted
Live life on max with Fluz. Part everyday payments app, part rewards scheme, part social network, Flux transforms ordinary spends into VIP experiences. We created a brand strategy, visual and verbal identity, and product experience that celebrate how Fluz helps anyone maximize…
I’m on the latest Untalented (no jokes please) podcast talking about @studiokoto and many other topics - open.spotify.com/episode/2ITr5y…
Why do people buy cars? Some thoughts on car brands and the fallacy of making cars about their fuel and not their purpose and aspirational qualities - medium.com/@gradiate/why-…
The ON x LOEWE collaboration logo is a thing of beauty. on.com/en-us/collecti…
We've just launched the second edition of our @studiokoto newsletter. This time What is Brand Strategy and why does it matter? offbrandkoto.substack.com/p/the-truth-ab…
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