Olena Romanova @grumpyolena

marketing news and grumpy opinions Czech Republic Joined August 2017

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Olena Romanova @grumpyolena

2 years ago

Asking "How are you?" in Central and Eastern Europe. 👋 How am I? 👁️👄👁️ Well, now you're going to listen to my thoughts and troubles. It was only a polite "hello, how are you"? Well, it's your mistake. You're the new outlet. Therapy? In this economy an…lnkd.in/ehBMJRMw

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Olena Romanova @grumpyolena

2 years ago

Shout out to Marija Kadovic organizing cool retail marketing meetups by ROI Hunter whether 1,000 or 10,000 km away 🌏 👏 𝐇𝐮𝐧𝐭𝐞𝐫 𝐆𝐚𝐭𝐡𝐞𝐫𝐢𝐧𝐠 𝐋𝐨𝐧𝐝𝐨𝐧, 𝐌𝐚𝐧𝐜𝐡𝐞𝐬𝐭𝐞𝐫 𝐚𝐧𝐝 𝐒𝐚𝐨 𝐏𝐚𝐮𝐥𝐨 - teams, thank you for your support! See…lnkd.in/evx4Vzk5

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Olena Romanova @grumpyolena

2 years ago

🧠🤯 Life Style Sports created a product set for trending products based on Google Ads Shopping impressions from the previous seven days to push those trends more on Meta ads. Want to know how to segment your e-commerce campaigns? Check the ebook in the…lnkd.in/d9ENm3dH

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Olena Romanova @grumpyolena

2 years ago

Product “Invisible floral panties” - genius marketing joke or a broke image in feed by Lindex lnkd.in/e3FQvPSs

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Olena Romanova @grumpyolena

2 years ago

From unsuccessfully preaching profit focus as a lonely marketer to gathering a meetup event in Manchester centered around E-commerce Advertising Profitability. #maxingoutcharacter 🧙🪄 Last week Pimberly joined ROI Hunter to open a discussion about drivi…lnkd.in/ehCRX-fq

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Olena Romanova @grumpyolena

2 years ago

The median "age" of a CMO is a little over 2 years. How can you prioritize under pressure? Top 3 focus areas from Karel Schindler ⬇️ lnkd.in/eTkin2Dw

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Olena Romanova @grumpyolena

2 years ago

The clarity I dreamed of when working on performance campaigns for e-commerce clients 💗 To find out how to refocus your product promotion too, check "Why E-commerce Retailers Need Product Performance Data" in the first comment. ⤵️⤵️⤵️ #ecommercemarketi…lnkd.in/eiRuUr9i

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Olena Romanova @grumpyolena

3 years ago

TL;DR 🔔 Meta has 3 months to adjust apps for a clear opt-in targeting of personalized advertising (GDPR) since specifying this in T&C is not enough. The judgment puts 5 to 7 percent of Meta’s overall advertising revenue at risk. noyb.eu/en/breaking-me…

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Olena Romanova @grumpyolena

3 years ago

How I see my team randomly replying an email from PTO because I didn’t YET bully them enough into the importance of uninterrupted time off 👻

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Growth.Design @GrowthDotDesign

6 years ago

"Email newsletters are the next BIG thing" - @ryandeiss @MorningBrew is definitely playing the game right, yet they could still increase their retention with a few experiments... Check out the step by step breakdown of MB's newsletter 👉 growth.design/case-studies/m…

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Olena Romanova @grumpyolena

3 years ago

#GoogleShopping is getting a facelift! similar to what showcase ads looked like but coming directly from #shoppingcampaigns. searchengineland.com/google-shoppin… #ppc

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Olena Romanova @grumpyolena

3 years ago

#sharingiscaring #browserextension Saving my RAM while working on multiple things in browser 🫶 one-tab.com

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Olena Romanova @grumpyolena

3 years ago

00:28 - sales rep calling for CA, USA 08:00 - first work meeting where can i file for human rights violation? #whitepeopleproblems #grumpyolena

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Olena Romanova @grumpyolena

3 years ago

The future is in automation. The automation in question be like

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Olena Romanova @grumpyolena

3 years ago

If you're comfortable working obnoxious working hours, but don't want to bring it into the culture and create fomo, use a scheduler for slack and emails 🧘‍♂️

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Olena Romanova @grumpyolena

4 years ago

Based on true events olenaromanova.com/strategy/takea…

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Olena Romanova @grumpyolena

4 years ago

Too scared to ask questions about the inevitable #PerformanceMax? 🙈 Check out this LoveData's video that shows campaign's real data ⤵️⤵️ youtu.be/Gwq95xRoIvg #googleads #ppc #ppcchat