Harmony Labs @harmonylabs
We are a media research lab, using science, data, and creativity to research and reshape our relationship with media. harmonylabs.org New York, NY Joined February 2009-
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Stories about lithium, copper, and nickel today could shape energy policy for decades. Our new research reveals stark narrative shifts, toward urgency and scarcity, away from climate and rights. Check out our findings summary, available in 5 languages: harmonylabs.org/project/etm-na…
Narrative change requires patience, collaboration, and ongoing learning. We launched the Narrative R&D Lab for Economic Mobility and Opportunity, a three-year initiative using research to reshape how America understands poverty and flourishing. Learn more: harmonylabs.org/news/rewriting…
What if everyone saw their “superpower” in creating a more equitable world? Our survey of 3,600+ Americans reveals how visionaries, rule-breakers, individual champions, and community helpers can all drive change. See our new Deep Story Dispatch: harmonylabs.org/news/deep-stor…
How we define fairness shapes public opinion and policy. Some prioritize hard work; others, uplifting those with the greatest need. Our latest Deep Story Dispatch explores what drives beliefs about fairness, and the impact of values-based storytelling: harmonylabs.org/news/deep-stor…
Understanding nuanced beliefs about agency can drive support for systemic change, and it's key for tailoring stories about equality for audiences with different values. Find the latest insights in Part II of our Deep Story Dispatch: harmonylabs.org/news/deep-stor…
The humanities are everywhere—even if we don’t always call them that. From book clubs to movie reviews, video essays to online debates, humanistic activities are woven into daily life. Read the full report and learn more: harmonylabs.org/news/humanitie…
🇺🇸Pop culture is full of stories about individuals changing broken systems. Yet individualism shapes our policies and thinking in ways we rarely question. Explore #DifferentAndTheSame, an essay series on how individualism impacts health and racial equity: medium.com/narrative-stra…
How can individualist audiences become allies for systemic change? As part of a collaborative narrative change effort, we analyze how different storytelling approaches can make room for every kind of hero working toward systemic equality. Read our essay: medium.com/narrative-stra…
We know what we’re against, but do we know what we’re for? Most audiences struggle to picture what a truly equitable society could look like. Our Deep Story Dispatch explores this “imagination gap,” and why it matters for real progress. Read more: harmonylabs.org/news/deep-stor…
How can media & entertainment amplify democracy? Join our MarComms Director H Paul Johnson and @AditiJuneja3 (@democracy_2076) today at 12PM ET for a panel with @page_s_gardner and Innovating for the Public Good! 🔗us02web.zoom.us/webinar/regist…
Our Deep Story Survey System helps us understand people's most closely held beliefs by capturing not just what audiences say they want, but how they make meaning through the stories they consume. Learn more about our approach: harmonylabs.org/news/deep-stor…
Audience research shouldn't constrain creativity—it should fuel it. Our @PBSDS partnership shows how researchers + creators can build audience-first content that drives innovation and reaches new corners of the internet. harmonylabs.org/news/pbs-curio…
How does entertainment influence people's ideas about democracy? Our new research with Democracy 2076 shows how stories of transformation—not stability—help Americans imagine better futures. Catch the highlights and watch our research briefing here: harmonylabs.org/news/democracy…
Our new research with @democracy_2076 is officially live ✨ This public briefing had our largest turnout yet. Watch the expert discussion and get the full report now: harmonylabs.org/news/democracy…
🚨 New Research Alert! We've just launched Part 2 of our Move Them or Lose Them series with @harmonylabs, which explores strategies to reach and activate those open to change on immigration. Check it out: defineamerican.com/research/move-… #MoveThemOrLoseThem #ImmigrantStories
Our work explores how people’s values intersect with their media habits, and whether those patterns reveal bridging opportunities. Our latest post features content that may help bridge any divides that emerge around the holiday table this year. Read more: harmonylabs.org/news/a-new-rec…
Harmony is hiring! We're looking for a Senior Research Scientist to help oversee data-driven research to analyze cultural consumption and media narratives, plus communicate methods and findings to key stakeholders. Learn more: harmonylabs.org/page/Senior-re…
The latest from the lab: our commitments to using AI responsibly in our work, from protecting partner data to ensuring that AI complements human creativity. If you're interested in how we're balancing innovation with responsibility, read more here: harmonylabs.org/news/responsib…
🚀 New Report Alert! 🚀 We've collaborated with @harmonylabs to explore the media habits of the "moveable middle"—those who are open to change on immigration issues and ready to be part of the conversation.🌟 Read the report to learn how to engage them: bit.ly/MoveThemorLose…
Mon. Sep 30th, we are releasing a new guide: The Narrative Election Guide for Immigrant Futures, ft. original findings from @DefineAmerican & @harmonylabs. Join us for a public briefing 1 PM PT / 3 PM CT / 4 PM ET with Rinku Sen + Riki Conrey. buff.ly/3N3XaI4
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