In addition to providing an efficient path to choosing between competing firms, a documented process enables communicators to show that decisions were made following best practices and company policies. bit.ly/4aJiug9 #CommPRO #RFP #CommunicationsMatch

CommunicationsMatch’s technology helps clients search, shortlist and hire agencies and professionals by industry and communications expertise, location, size, diversity and designations. bit.ly/4aJiug9 #CommPRO #RFP #CommunicationsMatch

In short, a technology-driven RFP process will save both corporations and agencies time, ensure companies benefit from improved agency participation, and lead to better outcomes. bit.ly/4aJiug9 #CommPRO #RFP #CommunicationsMatch

There are a number of ways in which a technology-driven RFP and RFQ process can make a big difference for both clients and agencies while helping to ensure they remain a viable path to hiring. bit.ly/4aJiug9 #CommPRO #RFP #CommunicationsMatch

RFPs provide clients the ability to compare agency capabilities, approaches, and costs before making a hiring decision that may involve spending hundreds of thousands (if not millions) of dollars. bit.ly/4aJiug9 #CommPRO #RFP #CommunicationsMatch

Find out more about CommPRO memberships that integrate CommunicationsMatch™ profiles here. bit.ly/3UI37Qj #CommPRO #CommunicationsMatch

Your track record, results, shared experience of clients, and demonstrated expertise will sell for you. bit.ly/3UI37Qj #CommPRO #CommunicationsMatch

If we don’t think like unicorns and lean into what makes us different, we do ourselves, our people, and the industry, a disservice. bit.ly/3UKHX41 #CommPRO #PR #CommunicationsMatch

We need to recognize that each client or role is unicorn-like – with singular characteristics and needs. bit.ly/3UKHX41 #CommPRO #PR #CommunicationsMatch

Word of mouth only spreads so far, and in a competitive marketplace, it’s important to be top of mind when clients are looking to hire. bit.ly/3UI37Qj #CommPRO #CommunicationsMatch

This is unicorn thinking – because it starts with the discipline of knowing that each agency and the people within it bring unique qualifications and expertise to the table. bit.ly/3UKHX41 #CommPRO #PR #CommunicationsMatch

Unless you have the scale and budget for a CMO or new business director to generate new business, the burden falls on founders and senior leaders to be marketers. bit.ly/3UI37Qj #CommPRO #CommunicationsMatch

There are deep behavioral reasons why, when it comes to our companies and careers, we lose perspective and do things that are often not in our best interests. bit.ly/3UKHX41 #CommPRO #PR #CommunicationsMatch

Client turnover is inevitable no matter how good the management, leadership or results. Keeping the new business pipeline primed while managing existing relationships isn’t easy. bit.ly/3UI37Qj #CommPRO #CommunicationsMatch

Unicorn-thinking changes the paradigm from trying to fit and instead asking, “What am I a good fit for? What are my or my company’s unique skillsets, and how do I find people who will uniquely value them?” bit.ly/3UKHX41 #CommPRO #PR #CommunicationsMatch

Growing agencies whether small or large – is one of the most significant challenges facing leaders. As one industry wag recently shared, “the moment you win a client is when you start to lose them.” bit.ly/3UI37Qj #CommPRO #CommunicationsMatch

What we need to do is look in the mirror and ask, “Why am I getting the response I am getting, and what do I need to do differently in order to have a better outcome?” bit.ly/3UKHX41 #CommPRO #PR #CommunicationsMatch

The most successful growth strategies will leverage multiple channels that reflect client interests and needs. Even though this may go without saying, it is worth repeating: Great work is table stakes for any growth strategy. bit.ly/3UI37Qj #CommPRO #CommunicationsMatch

Integrated links in thought leadership and other content to comprehensive CommunicationsMatch™ profiles provides a path for clients to find out more about agencies when they are looking to hire. bit.ly/3UI37Qj #CommPRO #CommunicationsMatch

The new integrated tools will be available to CommPRO members as part of new industry subscription offerings. bit.ly/3Uj4MeH #CommPRO #CommunicationsMatch