iMarket Solutions @imarketsolution

Contractor Tip: Busy season means more opportunities to generate customer reviews. Have technicians request reviews from satisfied customers, and send links to review sites in customer follow up emails. If customers take the time to leave a review, take the time to respond!

Tip of the Week: Don't wait until the end of the year to utilize your co-op or accrual funds. Your website, SEO, paid search ads and other digital channels may be eligible for reimbursement. Our team helps with brand usage requirements so you can maximize your marketing efforts.

Tip of the Week: Don't set and forget your marketing strategies. Digital marketing changes constantly. Entrust your marketing to a partner who keeps your strategies on the cutting edge and educates you as to what's changing and how to keep your campaigns optimized for success.

Tip of the Week: Growing your maintenance club program helps with customer retention, and it's one of the best ways to increase your revenue and keep job boards full during shoulder season. Ideally, your business should have 1,000 maintenance agreements per $1,000,000.

Tip of the Week: Train your install crews and service technicians on communication and customer experience. More jobs this summer means more opportunities to generate customer reviews. Train your team to talk to customers about their experience and ask them to leave a review.

Tip of the Week: Don't neglect your blog strategy. Blogs are a great way to add new content on your website, positively impact your search engine rankings and provide useful information for your customers. #contractormarketing #hvac #plumbing #homeservices #contractorwebsite

Tip of the Week: Be consistent with your branding. Keeping a consistent brand style across your digital platforms (such as your website and social media), as well as on your trucks and uniforms, helps build brand awareness and trust with your company. #contractortips #marketing

Tip of the Week: Define who your ideal customer is (ie- homeowners in specific zip codes) and focus your marketing efforts on reaching the target customers you want. You'll see better conversions and can tailor your messaging and promotions to the needs of that audience.

Did you know that Google My Business is adding a messaging feature to their desktop interface? It'll now be easier for contractors to manage live chats as they come in. Check out our blog for detailed instructions: ow.ly/P0aM50DCSeK #contractors #hvac #plumbing #marketing

Tip of the Week: Did you know a good goal is converting 60-65% of your precision tune-up appointments into service agreements? Your price points should be organized in a way that entices residential customers to want to sign up now rather than waiting for the next promotion.

Tip of the Week: Make a habit of reviewing your marketing results. Many contractors get stuck in a trap of “doing” but not actually tracking if what they’re doing is getting results. Check that your strategies are aligned with your goals. #contractormarketing #hvac #plumbing

Tip of the Week: Continue building your brand identity and engage with your customers, even when they don't have an immediate need for your services. Offer promotions, helpful tips or community-centric content to keep your brand top of mind.

FREE Contractor Webinar this Thursday: How Great Design Drives Conversions. Design does more than visually entice your audience - it tells a story, builds trust, and creates a cohesive brand across multiple marketing channels. Register today: ow.ly/XoH950DbDwE

Tip of the Week: Develop a tuck-in strategy. Develop a letter of intent and begin your outreach to other businesses to start a conversation. This is a great opportunity to grow your business by bringing in a new database of customers in your desired market. #homeservices #hvac

Merry Christmas and Happy Holidays from the iMarket family to yours! The iMarket offices are closed today. Our team is home sharing time with loved ones but we'll be open and back in action on Monday, Dec 28 to get you set up for success in 2021!

Tip of the Week: Understanding your 2020 marketing results will help you set new goals. Make sure the strategies outlined in your 2021 plan align with your growth and profitability goals! #contractortips #contractorsuccess #2021planning #homeservices #hvac #plumbing

Contractor Tip of the Week: Get your residential service agreements to 1,500 per million. This should represent residential change-outs, repairs, maintenance and demand services. This can be a key strategy in your biz plan and help keep your company busy during shoulder season.

Want to reach your customers' inbox AND have them open your email? This week's webinar shares tips for successful email deliverability and how to make sure your emails continue to be seen again and again. Register today for FREE: ow.ly/ekCT50CDjTi

NEW BLOG - Beyond Google Ads: The Benefits of Using Microsoft Advertising. Google may target a larger population, but stats show that Microsoft targets a population of people that might be one of your key customer demographics. Read on! imarketsolutions.com/blog/ppc/beyon…

Tip of the Week: Create a promotional calendar for the year. Plan the calendar based your goals during both peak and shoulder seasons. Diversify by vertical and make it easy for customers to say "yes" now instead of waiting for the next deal. #planningforsuccess #hvac #plumbing