Janet Rex @janetrex
B2B marketing, web, and social media from the Manager of Corporate & Technical Communications at the Software Engineering Institute, Carnegie Mellon University Joined April 2009-
Tweets2K
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Small Businesses Should Still Rely on Google and Facebook Ads, Report Reveals via @smallbiztrends smallbiztrends.com/2017/03/google…
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New SEI report: The Critical Role of Positive Incentives for Reducing Insider Threats resources.sei.cmu.edu/library/asset-… #insiderthreat
Janet Rex retweeted
Read this morning's Joint Statement for the Record on foreign cyber threats to the U.S. as provided to the SASC: dni.gov/index.php/news…
27 Tips and Tricks for Conducting Successful User Research in the Field nngroup.com/articles/tips-… Leave your office and go where the users are
Big Data, Software Continue to Stump Defense Programs nationaldefensemagazine.org/blog/Lists/Pos… Upgrades will take much longer, cost far more than expected
The Most Effective SEO Tactics: #1 is creating relevant content, also cited as most difficult to execute marketingprofs.com/charts/2016/31…
Prevent and detect insider threats with the latest Common Sense Guide to Mitigating Insider Threats, 5th Edition. resources.sei.cmu.edu/library/asset-…
The Opt-Out Email List: To Send or Not to Send? marketingprofs.com/articles/2013/… Mailing a nonpermission list will yield complaints, unsubscribes
Email Open Rates, Click Rates Fell in 2Q13 marketingprofs.com/charts/2013/11… The average click rate in 2Q13 was 4.3%, down year over year
With Little SEO Value Left in Them, Are Press Releases Still Worthwhile? marketingprofs.com/articles/2013/… marketingprofs.com/articles/2013/…
Researchers: Oracle’s Java Security Fails krebsonsecurity.com/2013/09/resear… Integrity, accuracy of warning messages can be subverted
Social Now Is the Most Important Search Ranking Factor mpdailyfix.com/social-now-is-… Game-changing updates to Google's search algorithm
STUDY: Paid Search vs. Organic Search: Which Converts Better? bit.ly/14o92a9 Also: 1/3 of traffic came from mobile devices
Seven Things Marketers Need to Know About iOS7 marketingprofs.com/articles/2013/… via @MarketingProfs 1. New Safari: Reading on the web is crucial
Napolitano Expresses Concerns About Private Sector Work On Cybersecurity defensedaily.com/free/22030.html Sees a voluntary program as an experiment
Send Smart: Why marketers need to optimize their email campaigns for mobile targetmarketingmag.com/article/why-ma… Mobile email blurs work and personal
Twitter Keyword Targeting: Four Things You Need to Know 1. Keywords trigger promoted tweets.
STUDY: On Twitter, Vine Engagement Rate Catching Up to YouTube marketingprofs.com/charts/2013/11… YouTube = 0.048% engagement rate, Vine = 0.031%
Four Tips to Improve Your Video Content marketingprofs.com/articles/2013/… 1. Keep the mobile viewer in mind 2. Avoid large blocks of text
3 Essential Questions to Ask Social Media Candidates for Hire fw.to/GfSJcXl 1. How will you track your success as a marketer?
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