I remember telling myself, “I’ll sell once I have more testimonials.”
Had no clients, no pitch, no experience.
It’s not the testimonials holding you back.
This guy DM’d me bragging about his sales page.
Said it took him 2 weeks to write.
Asked him how many people saw it.
He said: “None yet.”
That’s not business — that’s journaling.
A dude once told me he’s “collecting feedback” before launching.
The only feedback that matters?
Whether people buy or not.
Anything else is just you asking for permission.
A guy messaged me saying, “I’m not ready to sell yet. Still working on my audience.”
He had 3 posts and no plan.
Bro…
You’re not building an audience — you’re hiding behind one.
asked a guy what his business does.
He said, “It’s hard to explain.”
Translation: I have no offer, no clarity, and no customers.
If your own mom wouldn’t understand it, no one’s buying it.
You thought you’d build a 7-figure brand in 6 months…
but you can’t even stick to one offer for 6 weeks.
Now you’re calling it a “pivot”
because saying “I quit” sounds too honest.
You keep saying you’re “focused on systems now.”
But we both know you’re hiding from the real problem:
You never learned how to sell —
so you built an engine with no gas.
You told yourself you'd post content daily.
Then you missed 3 days in a row.
Now you're designing a new Notion dashboard
instead of admitting you lack consistency.
You didn’t choose a “low ticket” offer because it converts better.
You did it because you don’t believe anyone would pay you thousands.
It’s not strategy — it’s low self-worth in disguise.
You said no to sales because you wanted “more impact.”
But now you have no sales and no impact.
Turns out you’re not a martyr —
you’re just allergic to pressure.
You don’t need ChatGPT prompts, a new funnel, or 10 more hooks.
You need to call the last 5 people who ghosted you and ask what made them bounce.
But you won’t — because you’d rather stay delusional.
You think building in public makes you look transparent.
But to buyers, it just makes you look broke.
No one wants to learn from someone documenting failure in real time.
You say you want freedom.
But every time the money gets tight, you retreat into branding mode.
Design another landing page.
Rewatch another Alex Hormozi video.
And still avoid the one thing that fixes it: selling.
You're not ethical — you're just scared to promise anything.
You're not strategic — you're just scared to commit.
You're not building — you're just avoiding.
Call it what it is: fear in a $49 Canva template.
You don’t lack direction.
You’re just addicted to starting things that don’t threaten your ego.
As soon as it might fail publicly — you pivot.
Your strategy is self-preservation, not growth.
Your “strategy” is just you overcomplicating the path
So you never have to face the fact that you're not built for war.
Success isn’t hidden behind a better plan.
It’s hidden behind a better you.
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