scaling brands with street interview ad creatives https://t.co/3H5YfQHbh7 : Grüns, Dr. Squatch, Goli, Brez, Magic Spoon, Ridge : Book your free call below 👇calendly.com/the203media/30… New York, USAJoined January 2018
Team lunch is mandatory
This is a crucial part in building a community
In building culture
This was something I neglected early on -
But having our hosts and team members look forward to shooting and showing up each day
That's how you go far
Get asked a lot how I talk to so many strangers everyday
If I ever get social anxiety...
NO
It's called having fucking aura
Bleeding enthusiasm everyday morning
I let go of caring what strangers think a long time ago
Realizing I have a crippling caffeine addiction
Been averaging 6-700 mg daily for 6 months straight
Don't think I've had a true deep sleep in months
No other way to talk to 1000 strangers daily though
There's trade offs for everything 🤭
BANGER street interview for Intake breathing
Most UGC creators would talk about how it helps them breath
Not us
We walked around NYC, having their demo try it on and SELL it for us
THIS builds real trust - unscripted, real human emotions
STREET INTERVIEW Ads are…
Being an extrovert is a cheat code for success
I used to be a magician in high school -
learned how to entertain, talk to strangers, and hold conversations
Those skill sets allowed me to build a street interview empire
All from talking to strangers and being outgoing…
JUST WRAPPED UP
Long fucking day 💯
Endless rejections BUT we kept pushing
I'm averaging 30,000 steps EVERYDAY
This is our moat. This is why nobody can compete✅
STREET INTERVIEWS is a GRIND 🫡
We OWN this park
I went to comedy clubs, broadway auditions, and restaurants to HUNT talent
7 of our hosts have quit their day jobs to be full time street interviewers
The revolution is here
Building this media company BRICK by BRICK
Large cold brew down
Stretching out for another 35,000 steps today
My heart is racing with excitement for what we're building
Very few people are lucky enough to become this passionate about their business
This is the energy you need to WIN
I run a street interview agency that films real people reacting to brands.
In the heart of NYC
Most people think it's just a trend.
But they're wrong.
Street interviews are our Trojan horse into building the biggest media entity in the country.
Here's what people don't…
Was just locked in filming interview in the park
Next thing I know SPEED shows up with a crowd big enough to fill an arena
30+ cop cars circled us
He's a good dude- couldn't get him in any ads unfortunately
These is a winning ads for Hues and Cues
Top 7 fastest growing game in the country
Engaging reactions ✅
Real people . Real emotional ✅
Your ad account is cycling through the same customers over and over
You need fresh creatives to reach new audiences
It's 2025. Stop…
Banger street interview for Cal Ai
Please disregard the sweat stains - it was a long hot day 🤭
Having people debate in real time about the product is a cheat code for engagement
Your ads can not seem like ads anymore - nobody trust commercials
We're filming these ads 7…
Your creative agency has some ugly uber driver talk about a brand in their bedroom
We hit the street of NYC and have your demo sell the product for us
You can't script authenticity
You cant fake real human emotions
This is why Street interview ads are crushing
Your ads…
I wake up and Attack
Everyday I have 20+ people running around NYC
interviewing people about your favorite CPG brands
The chaos that fills my day would put most people in therapy
I FUCKING LOVE IT
What else to people fucking do every night
If they're not walking around
AirPods in - old Drake bumping
Trying to figure out how to Maximize their life
How to 10x their business
At the end of these walks I'm ready to run through a brick wall
Thinking of ways I can film street interviews at night around nyc
Maybe have two guys follow me around - 1 with the camera, 1 with a portable light
Can't slow down when the sun sets
Foot needs to stay on the fucking gas
Your BRAND is a media company
Content is how you build trust with your customers
Not just some scripted UGC with an actor who has no idea what your brand is
But by YOU sharing your story, WHY you built your brand and the problem you're solving
Show the behind the scenes.…
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