Joe Sauer @jsauer_sentient
SVP, Research Operations at Sentient Decision Science sentientdecisionscience.com Joined July 2016-
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Great session led by Andy Smith @Hersheys making emotion + implicit measures practical for business! #iiex with work from @jsauer_sentient
Second year in a row, we're proud to be one of the #GRIT Top 50 most innovative market research companies worldwide! bit.ly/M8VGvC
Conversation is changing from What is it? to How do I measure it? @SentientInsight emotional measurement at #TMREINFOCUS
Increase the odds of new product success by measuring the emotional connections established by new concepts...
Increase the odds of new product success by measuring the emotional connections established by new concepts...
Well written and provocative! Well done @former_case manmademusic.com/the-secret-lin…
Even artificial intelligence can acquire biases against race and gender bit.ly/2of3BdK by @NewsfromScience
Excited & grateful to merge my #mrx & #psychotherapy lives for this NEW workshop! Shoot me a dm to learn more about NEW or this workshop!
Alerts must "sound distinctive for people to recognize, but not ignore" – @joelbeckerman. Thanks to @ustwo + @WIRED! j.mp/2oteU6K
Unfortunately, it's not a pure implicit test - it is a conscious judgment enhanced with response time (indirect measure but not implicit)
Unfortunately, it's not a pure implicit test - it is a conscious judgment enhanced with response time (indirect measure but not implicit)
Beware of pseudo-neuro..."logically irrelevant neuroscience information imbues an argument with authoritative, scientific credibility" #NMWF
most testing is done outside of the context of a product application. context can kill a product design ~@DrTimHolmes #nmwf
The science is settled - marketing influences brain behavior @HPlassmann...researcher's toolkits MUST include techniques to quantify #NMWF
Quantifying the "placebo effect" on pricing - brands that derive utility from deep experiential consumption take notice!! #NMWF @HPlassmann
"The difficulty lies not so much in developing new ideas as in escaping from the old ones". #neuromarketing to improve #advertising at #NMWF
"The difficulty lies not so much in developing new ideas as in escaping from the old ones". #neuromarketing to improve #advertising at #NMWF
.@instagram inspires Awe and @facebook creates contentment - implicit insights delivered by @SentientPrime
.@instagram inspires Awe and @facebook creates contentment - implicit insights delivered by @SentientPrime
"Neuro research techniques are so sensitive and get at insights and differences you just can't get any other way" @MosesBrain #NMWF
Integration is the key to neuromarketing, because "reason and emotion cannot be understood separately" @WalnutUnlimited #NMWF
#nmwf Foundational insights from the best in the biz....
Reflections on the power of music and sound, from Sontag, Vonnegut, Nietzsche, Woolf, and more. #MMMSonic j.mp/2hIEgcy
Henrik Fabrin @henrikfabrin
416 Followers 2K Following Head of AI @ DI | Tech entrepreneur & leader | Brunsviger emoji inventor | Son of a ninja | Always curious.
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David Barnard @drbarnard
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245 Followers 638 Following
Mary Smaragdis @MMaryMary
2K Followers 3K Following OPTIMISM. Boldly. Purposefully. Resolutely. she/her
Peacockturtle @peacockturtle
94 Followers 2K Following Father. Fully Vaccinated and Circumcised. He/Haw.
Cacau @cacauariano
2K Followers 271 Following #Brainloka 🧠 MKT & Brand Strategist I Behavioral Marketing Enthusiast I #Neuroscience Researcher I ESPM I ❤️ #STEM.
Duyile Adeyemo @AdeyemoDuyile
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codeit @softwarecodeit
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Fastuna @Fastuna1
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Allan Fromen @allanfromen
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jaminbrazil @jaminbrazil
6K Followers 838 Following I ❤️ education! Stuff I've built is used by thousands of companies including 75% of the Fortune 500...and now hundreds of school districts.
Terence R. McCarron @tmccarron
549 Followers 3K Following A CLE guy who tweets MRX, Tech, and Sports (Go Cavs!). CEO/Founder @OpinionRoute, Host of ‘Gator Aid Podcast for MRX.
Diana Lucaci @dianalucaci
2K Followers 1K Following Founder of True Impact, insights platform and research services. We're here for emotionally connected brands.
Colleen Wade @cwade79
904 Followers 5K Following #DigitalStrategist & #InMarket #Automotive Ad Nerd. #AI Enthusiast. Amateur community activist trying to save a local landmark from demolition. #SAVEROOSEVELT
Aaron Reid @aaronashleyreid
667 Followers 138 Following I build emotion measurement technology in order to increase empathy for the human condition.
Steve Keller @audioalchemist_
3K Followers 4K Following Harnessing the power of sound to shape perception & behavior. Sonic Strategy Director | Studio Resonate | SiriusXM Media Opinions my own.
Walnut Unlimited @WalnutUnlimited
972 Followers 378 Following Walnut Unlimited, the human understanding agency, helps brands reconnect with & understand people. Interpreting human behaviour to grasp the complex truth.
Sentient Prime @SentientPrime
40 Followers 106 Following Globally available. Mobile enabled. True Implicit Research Technology.
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CoolTool🦉 @CoolToolMR
1K Followers 4K Following Unlock Consumer Insights with CoolTool Platform: Reveal What Really Drives Decisions #EyeTracking👁️, #FacialCoding 😃, #ImplicitTests🔛 #Surveys
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234 Followers 501 Following made in 1981. lives in Zagreb. Music. Animals. Food. Film. Art.
Christina Luppi @ChristinaLuppi
133 Followers 190 Following Founder @ Waypoint Studios, marketing professional, creator, travel & adventure-holic with a love of dirty wheels, whiskey and wilderness.
SentientDecisionSci @SentientInsight
3K Followers 3K Following Emotion AI focused behavioral science tech that quantifies the impact of emotion on human choice. #emotionAI #MRX #neuromarketing #neuroscience
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78 Followers 142 Following #implicit research techniques to round out #consumer behavior story #MRX driven by #behavioral sciences
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108 Followers 186 Following Passionate about online qual & building greater empathy. Helping individuals & orgs conduct effective online qual!
David Frum @davidfrum
945K Followers 1K Following Writer, https://t.co/ncUQxYcjF4; Host, The David Frum Show. Read more at https://t.co/k8AaBWWopx.
Scientific American @sciam
4.5M Followers 800 Following Awesome discoveries. Expert insights. Science that shapes the world.
News from Science @NewsfromScience
642K Followers 646 Following The latest stories in science, brought to you by the @ScienceMagazine news team.
Diana Lucaci @dianalucaci
2K Followers 1K Following Founder of True Impact, insights platform and research services. We're here for emotionally connected brands.
CoolTool🦉 @CoolToolMR
1K Followers 4K Following Unlock Consumer Insights with CoolTool Platform: Reveal What Really Drives Decisions #EyeTracking👁️, #FacialCoding 😃, #ImplicitTests🔛 #Surveys
Cacau @cacauariano
2K Followers 271 Following #Brainloka 🧠 MKT & Brand Strategist I Behavioral Marketing Enthusiast I #Neuroscience Researcher I ESPM I ❤️ #STEM.
Steve Keller @audioalchemist_
3K Followers 4K Following Harnessing the power of sound to shape perception & behavior. Sonic Strategy Director | Studio Resonate | SiriusXM Media Opinions my own.
Raquel Baptista @RaquelBaptistaC
301 Followers 681 Following Journalist at @InsideMarketing ¦ Conference #Interpreter (Italian-Portuguese) ¦ Passionate about writing and #marketing
Neuro-Insight @neuro_insight
3K Followers 250 Following Measuring subconscious responses to drive communication effectiveness
cristina de balanzo @crisbalanzo
1K Followers 718 Following PhD. Founder and Main Nut of Walnut Unlimited consumer neuroscience http://consultancy. Expert in Brands and Brains. BrainyBar founder and curator. Art Lover.
NMSBA @NMSBA
3K Followers 311 Following Neuromarketing Science & Business Association. The community for everyone with a professional interest in marketing and the brain.
Andy Myers @drandymyers
157 Followers 45 Following
Walnut Unlimited @WalnutUnlimited
972 Followers 378 Following Walnut Unlimited, the human understanding agency, helps brands reconnect with & understand people. Interpreting human behaviour to grasp the complex truth.
Mark Steyn @MarkSteynOnline
392K Followers 768 Following Join the Club: https://t.co/ye5ZN41AHn Cruise w/Mark & his special guests: https://t.co/Lx56TxYGJt Shop/ Support: https://t.co/ceHOiveH7J Listen: https://t.co/xrlbavKUeX
Made Music Studio @mademusicstudio
2K Followers 3K Following Global sonic branding and design studio, born from entertainment.
Brian DeKoning @DeKoning
6K Followers 6K Following Partner at digital agency @rakacreative. Lover of life. 1983 NH third grade chess champion.
Sarah Hecht @HechtShecht
78 Followers 142 Following #implicit research techniques to round out #consumer behavior story #MRX driven by #behavioral sciences
Quirk's Media #MRX @QuirksMR
12K Followers 9K Following Quirk's Marketing Research Media is the insight industry's leading producer of #MRX events, videos, articles, webinars, e-newsletters, directories and more!
Annie Pettit @MRXblogs
2K Followers 3 Following Unmoderated bot for MR/Survey/Stats/Chart methodology blogs. Maintained by @LoveStats. Happy to include yours too. #MRX #NewMR #NGMR #MarketResearch
Beacon Insight Group @BeaconInsight
108 Followers 186 Following Passionate about online qual & building greater empathy. Helping individuals & orgs conduct effective online qual!
Aaron Reid @aaronashleyreid
667 Followers 138 Following I build emotion measurement technology in order to increase empathy for the human condition.
SentientDecisionSci @SentientInsight
3K Followers 3K Following Emotion AI focused behavioral science tech that quantifies the impact of emotion on human choice. #emotionAI #MRX #neuromarketing #neuroscienceTrends for United States
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