i’m amazed by what you can create when you focus on taking things that are currently way too complex or technical and making them 1) simple and 2) beautiful that’t it. that’s the formula.
@jsngr the iphone looked "simple" but required 1000+ patents and integration of 15 different industries. what we call simplicity is actually complexity so so well-orchestrated it becomes invisible to users.
@jsngr And 3) faster too. If anyone sell kettles that boil 2x faster, I would immediately say hell yeah I gonna take one. No marketing needed because benefit is so clear
@jsngr If anyone’s interested and good at the ‘beautiful’ part let’s talk - I got a product to beautify
@jsngr it takes an understanding of both - knowing the tech and the art
@jsngr But you don’t ever create anything. You half build something in order to get acquired, abandon it, and move on to the next.
@jsngr Absolutely. Simplicity and elegance are underrated superpowers especially when they demystify the complex. That’s where real leverage lives.
@jsngr would love to see what you cooked 😍
@jsngr simplicity is the ultimate sophistication. users don't care about complexity they care about outcomes. just make the hard stuff look easy
@jsngr This is exactly what I’m doing with degree planning for college students
@jsngr The best are also the most egalitarian. Apple created its market by turning expensive, complex, ugly products into affordable, powerful, beautiful ones.
@jsngr This is kind of differentiation alone can easily be a big competitive advantage, I believe
@jsngr the rub is that making something simple and beautiful requires that the builder deal with the complex and ugly if you’re the builder you don’t get to live in elegance. if you do your job, your user does